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I like "article # 2" better. Slightly more creative and I'm a sucker for a nautical theme! :)
>Added< OK ... so its a rework of the same article. What are we supposed to see RC? >Added<
(edited by: Liane at 2:03 am (utc) on Mar. 20, 2002)
On a quick skim, I saw two articles about the online advertising market rebounding better/more quickly than traditional advertising. One of the articles mentioned email marketing ( ::shudder:: ).
What're you getting at here? Did I mention I hate vague questions like this? ;)
It almost looks that way, doesn't it? I happened across them in very close order (but from two different reading lists), so I thought the same thing.
What I see is a shift towards web advertising, actually FAVORING it over more traditional methods. Not just talk either... actually shifting their budgets.
>Phoenix
Yes, some of that too -if you meant web ads are coming "back from the dotcom ashes."
Used excessively as the first word in paragraphs. It may firm branding, but it's repetitious and stilted. It looks like they're trying to get ranked for the company name and get people to search for them by name. A few more and it would look like an Inktomi spam page.
Slanting is what I noticed.
The content is similar in discussing use of email marketing, but there's totally different "slanting." One is slanted in favor of email marketing, the other is slanted against.
Negatively slanted title: Email Threatens Traditional Direct Mail Promotions
Tuesday
Factual, positive title: Study: Software Firms Shifting to Web Advertising
"Language in Thought and Action" by S.I. Hiyakawa of SFSU - beloved by Professors of English 101
(edited by: Marcia at 2:18 am (utc) on Mar. 20, 2002)
From the other site: "decreasing their overall marketing spending in these tough economic times, they plan to increase their online advertising efforts as they decrease spending on traditional methods"
OK ... so many companies are decreasing marketing budgets and increasing their focus on the net. This doesn't surprise me. Is that what we are supposed to see?
>Added< Shoot RC ... you didn't give us a chance to go back and take a second look! When you asked, "What do you SEE", I thought we were looking for something that was design based!>Added<
I thought you were calling attention to the giant ads on those sites that surely grab attention.
I don't know how much truth this has to it. I recently took a Direct Marketing class at a local university where there was statistics showing the growth of Direct Mail Marketing and Database Marketing.
This being said, it is totally logical that Email Marketing would be attractive to companies that have large direct mail marketing campaigns. Email marketing is a whole boatload cheaper and easier to kick off and maintain.
The problems I see with Email marketing vs. Direct Mail Marketing are these:
- It may be harder to test market an email marketing campaign
- It may be more difficult to track the results
- It will be harder to target market segments
I see one article using a source whom I trust about about as far as I can throw them with a broken arm (Gartner), and another with a source I'm not familiar with.
Case in point: the Gartner opinion (in Story 1) that somehow people will reconsider their attitude towards spam. Funny stuff.
The other story makes an interesting point: Is the Web spoiling corporate America into expecting CPC or CPA-type results from all their advertising? Is branding dying?
Think of the potential implications: Ron Popeil runs a 30-second ad on CBS telling viewers to tune to QVC for an infomercial. Then he pays CBS only for the viewers who immediately tune to QVC. However, he would pay CBS far more than their flat ad rate -- if enough viewers migrate. If CBS' programming is too good, its commercial time would actually be worth less!
The mind boggles.
I've read a couple of articles off Y***o! news today saying similar things. I know from here in Spain that web owners who whacked out serious figures, a year or two ago, are wondering why they didn't get there! IMHO They did a little reverse market research and came up with SEO.
Well, that's my dream anyway... 8+)
