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WESTLAKE VILLAGE & SANTA BARBARA, Calif.--(BUSINESS WIRE)--Aug. 11, 2005--ValueClick, Inc. (Nasdaq:VCLK) and Fastclick, Inc. (Nasdaq:FSTC) today jointly announced that they have entered into a definitive agreement in which Fastclick would become a wholly-owned subsidiary of ValueClick. Fastclick provides online advertising services and technologies, including an advertising network of more than 9,000 third-party Websites that reaches over 112 million unique U.S. Internet users (Source: comScore Media Metrix June 2005 Ad-Focus Report). In the transaction, each outstanding share of Fastclick common stock will be exchanged for 0.7928 of a share of ValueClick common stock.
[edited by: engine at 1:32 pm (utc) on Aug. 15, 2005]
Fastclick claims to have 9,000 web sites on its books.
I actually ditched Fastclick for a major site recently as the revenue from on-page advertising was growing at a rate that enabled me to get rid of annoying pop-unders.
Also, the rise of pop-under blockers means that Fastclick is operating in a shrinking market - their onpage banners have never done well for us in compareson to Google's Adsence and Tribalfusion's adverts.
ValueClick do tend to be operating in the same "barrel scraping" cheap ads market as Fastlick, so no real upsell benefit there for publishers either.
So not only are they trying to control some traffic they are buying companies who can turn the traffic into a real business........there seems lots of logic here.
Valueclick we dumped years ago, and their takeover of Fastclick is seriously worrying news to this Fastclick partner publishing company. What concerns me is that eCPM may be significantly lowered. Fastclick have always been a good company to partner.