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I think I'll take however much money I can afford to lose and give PPC another try. I did some tutoring over the weekend and so my advertising budget's swelled a bit. Now it's off to the AdWords/PPC forums to do some more research. Again, thanks to everybody for their great replies, it's reall given me the confidence I needed to get going in PPC.
So, taking a look at numbers for the above example this is what you get:
1. Let's assume a CTR of 2%.
2. 2% of 5000 daily searches is 100 clicks.
3. If you bid on just three keywords at $1/click, you are paying $100 for 100 clicks.
4. If you bid on the 2500 keywords at 10 cents/click, you are paying $10 for 100 clicks.
Therefore, you are getting the same traffic volume for 10 times cheaper. In fact, it is quite common that you will get a better conversion rate by using more specific (longer) keyword phrases than you would with the more common one or two word phrases.
So, that is why I say that keyword research BEFORE starting an Adwords/Overture campaign can help save you Tons of money and also make your experience more enjoyable.
Just my opinions and what has worked for me.
p.s. For keyword research I use: Google Sandbox, Overture, Espotting, 7Search.
p.p.s. Keyword tools I use to help are the "Keyword Wrapper". It'll take your list of keywords and put them in broad and exact matches as well. Another tool I use is the Keyword generator which will take your entire list and for example, replace all "widget" words in your list with "widgets" (plural), or anything else you can think of...misspellings etcetera. Just Google "Keyword Wrapper" and "Mytrashmail Keyword Generator" to find these two tools.
More about landing pages - let's say I promote about 1000 different products for the same industry and for every product I have 5 different keyword variations, and that would make 5000 keywords - example:
products: bluewidget, redwidget, greenwidget, etc.
buy bluewidget, cheap bluewidget for sale, best bluewidget, etc.
buy redwidget, cheap redwidget for sale, best redwidget, etc.
buy greenwidget, cheap greenwidget for sale, best greenwidget, etc.
Now what would be the best way to set up landing pages?
Set up 1000 different landing pages - one for each product? - But then, what's the best way to manage adwords and overture consoles? Manually entering 1000 urls?
Any advice on how to set up and manage lots of different landing pages?
I've been wondering about something you mentioned since you posted it on August 14th...
"Let me clarify. I've been in affiliate marketing for two years. Didn't make too much. Once I KNEW the way to do things right, it took ONLY 3 to 4 weeks to get it rolling. I didn't "get it" right away, it took two years to finally find what works! Some will find the "right" way faster, some slower :)".
Would you be kind enough to clarify something for me please?
When you mentioned it took two years to "get it" and find what works, did you mean two years to learn how to do affiliate marketing right (and then get affiliate marketing rolling right in 3 or 4 weeks in addition to PPC) -- or rather mean that after two years of affiliate marketing you decided to switch your efforts to pretty much all PPC (and it only took 3 to 4 weeks to figure PPC out and get PPC rolling)?
I'm wondering what your feelings are on affiliate marketing compared to PPC now that you have succeeded in getting PPC working so well (and congratulations btw!). If it's OK to ask, what percentage of your time do you figure you still spend on affiliate marketing efforts, if any?
Thanks a bunch for sharing...and may your bids stay low and your revenues high! ;-)
Thanks again and take care,
Midwestguy...When I think of affiliate marketing I think of selling a company's product for a cut. So, I feel that PPC to merchant, or using SEO to drive SE traffic to your product landing page as both being affiliate marketing.
I did start affiliate marketing two years ago. I started primarily building sites and trying to SEO them to get SE traffic to them. On my sites I would place affiliate links to various products that fit the theme of the site. After a few months I dipped my feet into PPC as an additional way to drive traffic to my sites to increase my number of targetted visitors and therefore sales. I was "relatively" successful in that I didn't lose any money and made a modest profit.
What I meant about getting it after two years is this. I was "exposed" to affiliate marketing for two years before I finally met the right people and learned about the right products to make a really good profit. Once I found the products/merchants that sold well, that's when it took me just 3 to 4 weeks to implement my NEW knowledge and make that kind of profit. Hope this makes sense?
Right now I am primarily doing just PPC and not SEO. Why? Because PPC gives me instant results as opposed to waiting six months for Google to "decide" whether my site is "worthy" to show up for certain keyphrases when I know perfectly well what type of folks are looking for my product. I can balance the risk using purely PPC because I know more or less what my costs will be and what type of profit I can expect without worrying about whether the SE's will drop my site in any given algo change. PPC is more controllable and I like that!
Thanks a lot for both clarifying and for sharing as you have in this thread; I very much appreciate it. Now I understand what you meant.
And again, congratulations on doing well after all the hard work and perseverance in hammering away at it until the "puzzle" cracked open for you.
Thanks again and best wishes in all regards,