Forum Moderators: skibum
I work for a publishing company that owns two popular magazines, and I need to write the guidelines for running paid ads on the two magazines' websites. For the time being, the ads will be simple banners purchased by the same companies that are purchasing print ads in the magazines.
My company is very legalistic, in the sense that every word of text that appears on the sites must be approved by the in-house legal team. So, I would be more comfortable saying that we only accept ads that we host. In other words, clients send us their creatives, and we place them on our web server, rather that linking to creatives on the clients' web servers, or served out of their ad management systems. This would ensure that any ads that appear on our site could be approved in advance and could not be changed without our knowledge. MY QUESTION: would too many clients complain about this restriction, or would they accept it as a reasonable policy?
On a related note, when we run Flash ads I would like to ask the clients to supply the source code (.fla file) with their ad, so that we can review it and make sure there's nothing objectionable about the ad that isn't immediately noticeable from looking at the .swf.
I don't expect to find a definitive answer here, but if you can share your experiences and what you think an advertiser's reaction to these policies would be, I'd appreciate it!
Thanks,
-Arlo
Thanks,
-Arlo
