Forum Moderators: skibum
Was Dell's commission structure considerably better at some stage in the past perhaps?
A programme with high commission on low ticket items which rarely sell, is not likely to be as good as a programme with low commission on high ticket items which sell often.
What they do not consider is brand awareness and brand trust that triggers purchasing decisions a lot faster for your visitor, resulting in better conversions.
Once an ad code starts working on your site it will be your choice (and calculation for that matter) if the unknown high commission partner is worth neglecting brand leaders that are more likely to make the sale in the end.
If you're selling computers (i.e. the desktops/laptops themselves), Amazon has instituted a $20 referral fee cap on all computer purchases. Also, Amazon has a somewhat lackluster selection (they don't have Dell, for one).
Given that most computers sold now are on the lower end (around $1000), I think the choice to be made here is whether or not you think that Dell's volume will be high enough to offset Amazon's higher commissions on low-end computers (under 2k), or if you think your visitors are high-end enough that they would buy more expensive computers.
I think that if you're buyers are high-end enough (generally gamers/modders), they will eschew traditional brands for either self-built, local, or boutique (Alienware, Falcon NW, etc.) brands. I'm not a computer hardware affiliate (at least not desktops/laptops), so I could be wrong here.
So your looking at a whopping $6 commision?
Looks like Dell is just interested in branding.
A merchant with a 2% commission rate with a $80 EPC is better than a merchant with a 6% commission rate with a $33 EPC. Just an example but you get the drift.
