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The only thing I seem to have discovered is that any site affiliated with him has HUGE sales pitches on one page sites.
Does that actually work? They are hideous looking.
I am going to try it on a one pager I have been thinking of starting for awhile.
[edited by: eljefe3 at 5:19 am (utc) on June 13, 2005]
Take the old fashioned door to door salesman. His first goal is to get his foot in the door. Once he's done that he has a 15 minutes sales pitch lined up. The reason they made these pitches so long was that the average person was more likely to buy the product after "wasting" fifteen minutes by listening to the sales pitch.
Make any sense?
"Like a woman's skirt, long enough to cover the basics but short enough to be interesting"
I like it!
I was much surprised when I recieved a call couple of months later - very pleasant girl called me from States (I live in Toronto) and asked how I was doing and how was my internet success and so on. She didn't try to sell me anything more, and I was touched... That's how you build reputation and keep your clients happy!
But back to the topic - even understanding that these looooooong pages are nothing more than professionaly prepard, tested and optimized NLP-based and psychologically test-proven sales pitch, it seems to work, even if the product is so-so.
Well, we live in North America, it's all about sales pitch here and good yet cheap marketing, not really about quality.
His first goal is to get his foot in the door. Once he's done that he has a 15 minutes sales pitch lined up.
This is a *PERFECT* summary and 100% relevant to online marketing.
If you are an AFFILIATE, trying to get a visitor to buy through YOUR affiliate links (website) then you have to be careful... because as an affiliate, your job is to stick your foot into the door! NOTHING ELSE!
As a merchant, your job is to deliver the "15 minute" sales pitch.
It is not a good idea to sell someone more than once. That is where most affiliates make their mistakes. They do all the work, and often times better than the merchant... the customer thinks he's going to buy from the affiliate and gets upset/disappointed when he recieves the 2nd sales pich... and leaves. :(
For all you fellow affiliate marketers, a word of advice: Only stick your foot into the door. Give them a reason to *CLICK* your link, leave the sales up to the merchant (you'll sell more that way).
my 2c.
'Top perfomers' do not perform at all. I will ease up on my "sales efforts" which were supposed to pre-sale but... Seems like it's too much for my visitors. Will update this thread if my theory is right and especially if it makes more money for me :)
but I think in general that more affiliates see increased success when they concentrate more on enticing the visitor to simply "learn more" about the product and leave the sales to the actual merchant.
If your experience show otherwise, please share them... in this industry there is no such thing as "industry standard", that's why so many new affiliates can get confused... and some older ones!
That was the point I was trying to make in my earlier post but I guess it didn't come out the way I thought it did...
Just think how silly it would be if every affiliate made a 20 paragraph sales pitch that lead to an even bigger "sales page" on the merchant site.
Maybe I'm the only one who thinks this is a mistake? I don't know... for sure there are exceptions to the rule but in general I think that affiliates will do better by simply increasing curiosity & introducing (or reviewing) products, and not so much hard core selling.
I have never seen an affiliate use a 10 page sales letter of their own just to get a click through and then go to another sales letter. First, it is bad marketing. Second, no one wants to do that much work.
In other words, tell, don't sell.
But simply encouraging the surfer to "learn more" is not enough, in my experience.
Tell, without all the hype and let the merchant hype it up all he wants :)
zivkovicp, an affiliate should "pre-sell" not sell.
I give up folks. :)
This is the *exact* message I have been *trying* to convey from the very first post.
Now I just don't know if I'm rushing my posts and come across too vaguely or if nobody bothers to Fully read through posts anymore?
In either case: Affiliates Warm-UP (or pre-sell) while Merchants SELL... I *thought* this was clear in my first post.
I'm done.
In either case: Affiliates Warm-UP (or pre-sell) while Merchants SELL... I *thought* this was clear in my first post.
You wrote that? Either I'm blind or you've amnesia.
I give up, folks :)
I'm done too :)
Imagine a 4,000 word "pitch" that terminated in an "Apply Now" button for a loan!
An aff site should have one purpose - sales. Remember, we are trying to create online shops, not libraries.
