How to verify publisher pageviews in adnetworks

Verify publishers stated pageviews adsense adbrite

[wrb24]

I am a newbie to web marketing/sales and have a couple of questions that I hope you experienced vets can help with.

The first is are their any standard approaches/best practices for verifying a publishers advertised page views prior to purchasing space of their site. For example if a publisher tells me they have on average of a million page views per day and the rate for displaying on their site is based on my expectation of that level of page views, how can I verify prior to purchasing the ad space that the site truly has that level of traffic.

The second question is fundamentally the same with the exception of when purchasing ad space through Adsense or Adbrite type operations do they, google or Adbrite, provide a means of verifying a publishers stated pageviews prior to the advertiser making their purchase.

Thanks in advance for you answers

RC

[adlady]

personally i would check google pageRank and alexa.com

it can give you a good idea.

[wrb24]

Would it be out of the question to request that publishers link the page you are advertising on to a hit counter? Has anyone evermade/had this kind of request?

Is the google pagerank really rating some aggregated number relative to the times the paged was searched for vs true pageviews.

[safetysnow]

You should use a third party ad server to serve your ads on a publisher's site. This will help you eliminate page views that are caused by non-user interaction - like spiders or robots, give you the ability to limit impressions in a user session, and provide you with reports.

Although their is some upfront cost to go this route, in the long run you will be much happier with ROI.

Also, when you are purchasing inventory on a publisher's website - always try to put a 24 - 48 out clause in the contract. It can save you some headaches.