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[edited by: eljefe3 at 5:30 pm (utc) on May 7, 2005]
Go to google and search for "Dynasty Mortgage fine leads" and you will find an article about a mortgage company fined $770,000 for calling leads that were on the do not call list that they bought from a lead company. I can see in the near future mortgage companies that start refusing to contact leads that are on the DNC list if they fill out a third party's lead form. Yes, I understand the law says that if people submit a form asking to be contacted that this does not break the law, but, many mortgage brokers claim that lead companies often sell them leads that are people who say they did not ask to be called (like affiliates filling out random names from phone books which I have seen happen).
For those of you lead companies that use affiliates, does this scare you? Not just the thought of getting your leads scrubbed and losing money, but of getting sued in return if a mortgage company gets sued for one of your leads being a DNC person and complaining?
If this happens, it would probably pay to warn off applicants whose name is on a DNC list by making it clear that these applicants are not welcome with a warning of some sort on the site.
Perhaps some one really clever could come up with a way of integrating the DNC numbers into the app process, so anyone on the DNC list would have their app automatically rejected online.
The plus side is that currently the UK sees much higher lead prices than the US.
[edited by: Drastic at 5:10 pm (utc) on June 8, 2005]
[edit reason] no self promotion please [/edit]