Forum Moderators: skibum
Let's say for an example you get a lot of visitors who have low self-esteem. You think, hmm, I can put up links to books on overcoming low self-esteem, and add some text like: "Make today be the day you decide to do something to improve your self-esteem and start living a happier life." But how do you overcome that little voice in the visitor's mind that says, "Oh look, another web site trying to sell me something, how typical."?
...how do you overcome that little voice in the visitor's mind that says, "Oh look, another web site trying to sell me something, how typical."?
By not trying to sell to them. I'm probably more jaded and anti-commercial than most of my visitors. I rarely buy things offline and I practically never buy things online. I detest people trying to market stuff to me. If it needs to be marketed then I'm not interested and if it doesn't need to be marketed then I'm sceptical as to what the marketeer is trying to achieve.
Let's say you went to a film and it was only marginally better than average - say 6/10. Later, a friend asks you what the film was like, because they were interested in seeing it. How much would you "sell" the film to them? Not much, right? Is there a chance they'd still go anyway, even if you indicated that you personally had thought it was only slightly better than average? If you gave them your honest opinion, would they ever feel marketed to at any point?
I suppose the caution with this advice is that it's never going to work with products that need to be marketed. (But then, I'm not interested in those anyway...)
I see CR from 1-4% on some of the products I feature and I'm certainly not marketing them positively. Sometimes I say what I genuinely like, sometimes I say what I genuinely don't like, sometimes I say I'm not really bothered either way. The rest is up to the visitor.
