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The affiliate is popular and I bid on trademarked terms that end up being cheap in google...Basically .05/click.
I get MANY clicks...let's say about 100/day with a high CTR...I am definately rolling.
However, sales are not rolling in. This affiliate offers a 45-day cookie.
You have a sale trickle in here and there, but for the first 2-3 days I am in the red with this affiliate...Not by a whole lot, but I'm still behind...Someone making a nice purchase could change that.
Anyhow, since I have this 45-day cookie, and since people don't necessarily buy, but browse and return later to make a purchase, should I let this run for a while and hope people return and finally purchase?
Should I just take advantage of .05 clicks to plant my seed (cookie) on many machines and then wait for 45 and see if sales started to explode?
I am highly diversified so I don't mind letting a campaign run at a loss initially in hope it will turn profitable...
I had a case where I dropped about $200 over a month advertising for someone, and only had returns of like $20 or $40...I turned my campaign off in google...THE NEXT DAY, I had two $5,000 orders which put my commission around $1,000...So an example like this is why I think I should give chances to other merchants.
Can anybody feel what I'm saying?
[edited by: WebEqualizer at 3:56 am (utc) on April 1, 2005]
Be careful. Some times, it is not easy to find the fine print of forbidding search marketing on trademarked terms.
our company doesn't allow bidding on trademarks at all and you WILL be kicked out of the program if you bid on our brand names.
in CJ, it is pretty clearcut if you can bid on trademark terms...
HOWEVER, i notice that some companies change their policies after time.
but also, it is sometimes advantageous for companies to allow trademark bidding...like i said before, it can lock competitors out of top spots to ensure they will get the sale...
in Linkshare, you gotta read the fine print...but i have found no problem in finding companies that allow trademark bidding in linkshare...
Whay forbid brand names? Because our brands are very well known and the ROI is like...100 times better than normal PPC campaigns... So I know many are tempted to bid on the brand terms. And that's why we don't allow the affiliates to bid on our terms. If it is so well converting, why pay more as commissions? BTW, for our brand terms, normally, there are no other bidders. No competitors, no affiliates. Just our paid and natural listings for our brand terms.
For every sale that would have come on the "101st click", I reckon I've saved fortunes by being strict with myself in this way.
If you believe emotionally in the product and your site and everything else you're trying, you're in too deep to be objective. Flogging dead horses don't win races, but it can cost you a fortune too before you learn to kill losers off quickly.
Specifically, with no natural traffic clothing is a very hard online sale - there's too much "touchy feely" involved in this type of purchase to make it a huge online convertor. Sure, online sales happen, but as a percentage of offline I still reckon it's tiny.
Harsh self discipline is the only way to do this, but it's better to try say 10 campaigns at a £100 each and find a winner than spend £1000 on something that is clearly not working.
And yes, CPC's may be low for brand names, but the money's still wasted if the resultant traffic doesn't convert. The place to focus is on the ROI, NOT the CPC.