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2:02 pm on Sep 20, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Other ad-blocking companies also are signing deals with manufacturers to pre-install their software on new computers. Moreover, two anti-virus software makers, Symantec Corp. and McAfee.com, recently added ad-blocking tools to their popular anti-virus suites.

[washingtonpost.com...]

2:44 pm on Sep 20, 2001 (gmt 0)



and the sooner the better,

am i being too radical to say its about time the ad-industry came up with a better model for the internet,
the web is neither tv or printed media and the users approach it in a different way.

i think serving appropriate ads to the site being visited is great, but it so often just doesn't happen.

also my gripe is that so often these links are so slow because (i assume) of the way the clicks are counted and the way the user is redirected.

<agenda>as i don't derive income from ads at this point my viewpoint is more from a user than wm</agenda>

although i'm investigating selling links to relevant sites from a couple of very specific pages which would give very on topic traffic.

2:51 pm on Sep 20, 2001 (gmt 0)

10+ Year Member



I would have agreed with you a year ago. But since my company was bought by the largest online media advisor, I have seen the light.

There is nothing wrong with banner ads, if they are placed in the right context. What is needed is better understanding of traffic quality with the advertisers. They simply need to get going with log file analysis or packet sniffing to know what traffic does on their sites.
We class anyone hitting the back button within 15 seconds to be of no value at all.

I am so sad to see the advertising market crumble. This will not be benificary for the Internet and as a response we see fewer services and more paid content sites.

3:16 pm on Sep 20, 2001 (gmt 0)



>>There is nothing wrong with banner ads, if they are placed in the right context.

don't get me wrong, i couldn't agree more, and i realise that advertising revenues power the internet

>>> What is needed is better understanding of traffic quality with the advertisers

you're absolutely right, maybe there is an untapped field for correctly analysing and assessing banner/link clickthroughs, which could revolutionise the way of doing business for the big advertising buyers.

from the time when i first came accross pay to surf programmes and the like it seemed obvious that the banner impression model or even trivial click throughs are a waste of time, no wonder people are abandoning spending on banners. additionally i'm suspect of a lot of affilate programmes, and those that are entirely fair don't seem a good deal, so often products are purchased long after being first introduced to them.

11:17 pm on Sep 20, 2001 (gmt 0)

10+ Year Member



<quote>
you're absolutely right, maybe there is an untapped field for correctly analysing and assessing banner/link clickthroughs, which could revolutionise the way of doing business for the big advertising buyers.
</quote>

I'm not exactly sure what you mean by this.
These kinds of tools do exist. I guess a lot depends on what type of analysis and assesment you're looking for

11:53 pm on Sep 20, 2001 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Banner blockers don't worry me all that much, but I do have concerns over the "whole site" blocker I've encountered. I'm seeing this AfterWork script show up more and more on my guide site.

[webmasterworld.com...]

12:24 pm on Sep 21, 2001 (gmt 0)

10+ Year Member



Under the copyright law just about anything I publish is covered under the law. Are ad blockers infringing on my copyright by changing what I published? They certainly are infringing on my freedom of expression.

When I buy something from a catalog, magazine, TV ad, radio ad or newspaper through the mail or over the phone, I can be pretty sure that the merchant is tracking me, sending me offers based upon what I previously bought and renting or exchanging his mailing list. No one gets excited or sees his rights being infringed. Why then are we worrying about our advertising responses being tracked?

If we destroy the Internet as a mode of eCommerce who is to supply the content we want. Why should CNN give us the news for free?

Ad blocking is a danger to free speech as I see it. It is just making money ofdestructive hacking and contributes nothing to the Internet.

 

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