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I continue to see so many affiliate sites with the 14pt bold text, flashing images, personal testimonial / narrative approach, text such as "THE ONLY AMAZING WIDGET DIRECT FROM A CAVE IN AFRICA!"
or "THIS WIDGET WILL CHANGE YOUR LIFE". Usually they funnel you into clicking thru to the merchant after the index page. I'm wondering do these blatantly "used car sales" type pre-sales actually work? I'd have to assume so since its so prevalent all across the internet.
An application of this principle is what you are seeing so prevalent on the internet right now.