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I am curious what people would choose if a general merchandise retailer such as amazon, walmart, buy, etc offered affiliates a choice between recieving (a)6% for any purchases made through an affiliate link with a 30 day cookie, or (b)2% for that customer for all of that customers future purposes, what would affilates choose.
Your responses can simply include (a) or (b) to keep it easy.
Thanks in advance for your replys.
My math might be off, but if someone buys 3 items from the merchant, it'll make up the 6% you would have earned through one sale.
For places like Amazon, I've come back again and again for purchases. I guess it depends on how likely a customer is to return to the merchant directly. Amazon is a direct destination, but small-widget-store.com might not be.
Perhaps something even more beneficial to you and to affiliates would be to offer a commission plus a new customer bounty. For instance, pay a 5% commission plus a $5 bonus for each new customer. This type of combination used to be much more prevalent than it is today.
What if my site refered 100 buyers this month, BUT 70 of them already had accounts? Then I just lost commission on 70 purchases... and even worse, helped make someone else money that should have gone into my pocket.
See? better to take the money and run! :)