Selling or Buying Banners - or Gator - Bait?

What clickthru will you get on a banner no one sees?

[bigjohnt]

Gator now using technology that jumps a banner in front of paid banners. This WILL get interesting.
[news.cnet.com...]

[rcjordan]

Nice find. Here's my prediction: Gator will go the way of Napster; sued to death.

[Drastic]

Great. First we have ad-blocking software, next is smart tags (and their copycats) looming on the horizon, now we have popular software overwriting existing banner ads.

These battles are coming at a most inopportune time, when it is already difficult enough for the content driven site to make revenue.

I hope you're right, rc.

[rcjordan]

The first time they screw up a heavyweight ad campaign on MSN they are toast. Either that, or MS will buy them and make it a part of XP.

[rcjordan]

IAB Lawyers to Recommend Action Against Gator.com [internetnews.com]

[Mike_Mackin]

This guy has an acute awareness of the obvious!

"At the very least, this is a dirty trick," said Kamp, who serves as the New York-based IAB's legal counsel. "More likely, it is stealing. The idea that ... a competitor would be able to mask and wholly substitute their ads is just foul play."

[rcjordan]

>acute awareness of the obvious
>
Hey! He probably spent at least an hour skimming the buzz in the forums before he issued that finely crafted statement.

[michaelday]

In my opinion the best way to deal with this is if large portals were able to determine if a surfer on their site has installed gator on his/her computer and than block the access of that computer to the site. I'm sure that in that case most people would delete gator from their computers.It is the same as if you came to a restaurant and started to eat food that you brought from someplace else.

[rcjordan]

Looks like someone over at Gator may have started reading "The Napster Chronicles" and peeked at the ending.

IAB, Gator.com Parley in Effort to Avoid Showdown [internetnews.com]

[bigjohnt]

This is heating up quickly, can you say Gator jumbalaya?
[news.cnet.com...]

[Drastic]

Looks like your prediction may come true, rc. Quicker than I would have thought, but glad to see it happen.

[French_cnx]

Nice try Gator,

I have been warned by zonelab that an application is trying to connect the web as soon as I turned on my PC.
Of course I arrived to GATOR, (just my little daughter who tried to see some kids sites this WE)

After a search on Google, It seems that lot of kids dedicated sites are dealing with Gator.

Nice try

But never on my PC!

[diddlydazz]

I think this is bang out of order, gator has always been a bit of a controversial product but this takes the biscuit.

I have one site that actually advertises Gator for download, I am going to remove the advert and put a big notice on the homepage explaining why, with a link to the associated stories.

Dazz