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I have read a lot on here about affiliate advertisers who are doing well. This genre of people would be anyone that buys PPC advertising to drive people directly to an affiliate offer page or to their own independent page that offers affiliate offers. An affiliate advertiser is not someone who is selling their own products or services.
If you are an affiliate advertiser and you have gotten better than 2 to 1 return on your money (you spend $1 in PPC to make $2 in affiliate payouts). I would love to get more details about your successes.
I am currently writing a story for a well known publication (won't mention them by name in the forum to eliminate the SPAM factor, but it is an online publication that everyone on here reads).
I tend to write case study stories with lots of hard statistics and facts.
The story I am gathering data on about now is one about affiliate advertisers.
To be successful you don't need to get even close to a 2 to 1 ROI. A 10% return is a good investment. Once you get a system there may not be a whole lot of maintenance. You'll have time to research and expand into other areas.
There isn't any need for SEO. You don't need to worry about a search engine's new algo. You don't need any links. Little bandwidth to pay for. Very little content to write. You don't even need a site. It is a distinct and complete area of the web onto itself.
I might venture into that world myself.
I am realizing that this is not a great topic to do a case study story on. Almost no one wants to talk.
I guess it is back to the drawing board. I will be back in a day or two with a new story idea looking for people who do want to be featured in a less clandestine space.