trying to understand EPC

[sauce]

this is such a newbie question and i'm embarassed to ask. but can someone explain to me what "3 Month EPC (USD)" and "7 Day EPC (USD)" means? if i get over 600 visitors going to that site, does that mean i make a little money?

also how do you guys choose which one to go with, the one with a higher '3 month epc' or '7 day epc'?

tia,
gatienza

[ShareASale]

gatienza,

EPC stands for "Earnings Per Click", and is a metric designed to help you estimate how much money is earned per clickthru.

Some places will advertise this number based on 100 clicks, instead of 1 click - but the idea is the same.

So - lets pretend that a merchant has a typical EPC of $10. If the 100x metric is being used, that means that for every 100 clicks, the merchant is producing $10 (this number is an estimate and an average remember... not an exact science of what you will earn.)

So - theoretically, you would earn $60 based on 600 clicks.

[iblaine]

EPC = earnings / clicks * 100

7 day EPC uses earnings and clicks for the 7 most recently completed days. 3 month EPC uses earnings and clicks for the 3 most recenlty completed months.

The 3 month EPC can be more important because it includes reversals. A 7 day EPC will be inflated if the advertiser reverses transactions after 7 days. New advertisers are sometimes the best ones to use but do not have 3 month EPCs. Lower volume advertisers (see network rating) will have greater fluctuations in their EPC.