Welcome to WebmasterWorld Guest from 220.127.116.11
What has been your experience with those numbers? I know things vary wildly with traffic sources, but in general are those numbers an accurate way to judge the value of clicks to an affiliate?
If you click on the advertiser's name, you will get a popup with advertiser details. Scroll down to the 7 day epc link and click on it. This will show you earnings over the last 30 days, which tend to be right on.
Keep in mind this is an average. Meaning top affiliates could easily be making 2-3 times more, and bottom affiliates may be making 1/2 as much. So if your a top affiliate you may be able to project a significantly higher epc.
To clarify: when CJ says for example that a 7 day average EPC is $100 - that means that for every 100 clicks sent to the affiliate the publisher earned a total of $100 in commissions? Am I understanding the stats right?
(I'm used to seeing EPC actually on a PER CLICK basis, not per 100 clicks.)
Thanks for the advice.
You'll see the top programs are mostly finance related. Just consider that the guys getting a higher commission can outbid most of the "rabble" out there. And because it's so competitive, someone might have to *spend* a huge CPM on Adwords too.
But in general, yes you're more likely to make money with something that has a CPM of $42, than $2.81. ;-)
Also important to look at is the overall volume. 5 bars and you know there's going to be a LOT of competition. The "gems" to look for are the ones with good CPM potential and not really "discovered" yet, ie low volume.
Good luck with your ventures! :-D