advertising hurting all over

[rcjordan]

I recently saw a topic line in another forum that asked if the advertising downturn was 'just on the web.' We've covered this before, but it's worth repeating; the short answer is an emphatic No!. Dismal Forecast for 2001 Ad Spending [mediapost.com]

[Drastic]

Well, at least it's not just us.

Towards the end of the article: Dotcom offline ad spending has dramatically dropped, but online spending continues to grow.
Interesting.

I hope he is more accurate with '02 (predicting 5% increase) than he originally was for this year (predicted an almost 6% increase.)

[Eric_Jarvis]

remember this:

companies that invest the most in marketing during a depression are almost inevitably the ones that bounce back fastest afterwards

[rcjordan]

>Well, at least it's not just us.

That's really the point. Soooo much of what we're hearing about the 'bubble' and the stock market and the dotcommorgue and the banner networks and yada, yada, yada makes those of us it the online biz feel that we're the epicenter of the advertising downturn. We're not. Read the financials on print publications -particularly newspapers. Those guys are getting pounded as well.

[sean]

On a related note, has anybody noticed a difference in the (ummm...) quality of advertising in their local newspaper(s)?

[minnapple]

I read an article today about the magazine industry ending their long time tradition of manipulating circulation numbers by printing more magazines than were being sold and shredding the overruns.

With advertising rates falling they cannot continue to justify the costs of this circulation inflation.

Instead they are going to come clean with their numbers, and raise subscription rates.

This will slow production at paper mills and printing companies.

[rcjordan]

>This will slow production at paper mills and printing companies.

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