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Conversion rate of highly priced items

6:05 pm on Oct 23, 2004 (gmt 0)

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I know many factors are involved but from your experience in selling highly priced products (around $400) what conversion rate have you experienced?

The merchant has excellent copy on his website and the product is good (has great reviews). Is 1% conversion rate too optimistic?

4:11 am on Oct 24, 2004 (gmt 0)

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It really depends on the product. If it is a good selling product in general, than 1% is not too optimistic.


4:33 am on Oct 24, 2004 (gmt 0)

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Just have to give it a shot. Probably won't see higher than 1% and could be as low as .01% or less. Just about anything will sell online with enough decent traffic.
5:06 am on Oct 24, 2004 (gmt 0)

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I sell a product that costs somewhere between $400 and $1,000 a year, but the payments are broke up and it's sort of a neccesity product..

My conversion ratio is about 1%

6:51 pm on Oct 25, 2004 (gmt 0)

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You also need to consider the source of the traffic.

If you're just getting general search engine traffic, yeah, 1% might be realistic.

If your traffic is coming from a PPC campaign, you should get a higher conversion rate because it's more targetted traffic. If you don't, change your ad or dump the campaign! :)

If the traffic is coming from somewhere like PriceGrabber or Shopping.com, then you should have even higher conversion rates. The customer should know what you've got, and what you charge, so the conversion rates should be very high (maybe 40%?)