Forum Moderators: skibum
A lot of it is just testing, testing, testing and keeping the affiliate links that make most per click and ditching the ones that don't perform. (You can always calculate how much you make per click whether you get paid per lead, click, or sale.).
Personally, I stick with the affiliate networks. Ones like CJ, CB, Aff. Fuel, AffiliateNetwork etc. Why? Because I'd rather get checks from just a handful of places than hundreds from different locations. However, if you are valuable to a certain company because you send them hundreds of leads or make hundreds of sales per month then you can usually get a bigger/better cut by dealing with them directly.
HTH.
Dave.
For instance - I have a search function on my website. I noticed that a lot of people were coming in and searching for this widget which i didn't have listed as a product on my site - but I save the search keywords for analysis. So I went and looked up on Google for that widget and it's hard to find it!...I eventually found a merchant, immediately joined their affiliate program yesterday, and today I already have 1 sale out of 33 clicks, for $5 fee. We'll see how this item will turn out and if it will dry up.
I feel almost embarassed to expose my method - crude as it is , but I'm just starting and it's hard to really get real cases of 'product selection strategies' from the pros :) Besides, it took me maybe an hour and a half of work to find and apply to the merchant and change my pages , hopefully this hour will pay itself over and over for a long time.
Not to say how I go about finding merchants is the most effective or that it even works, but let that be a 'real life' sample of how things happened :)
Offersquest does this. And Affiliate Fuel offers such information in their "Tune-Up" section so that you can concentrate on higher EPC performing products/services.
Dave.