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There is a commotion in the Internet Marketing world recently when a well-known marketeer claimed that he made one million in a day.
www.<snip>
This was completely done through affiliate marketing and the top affiliate earned $75000
Althougth there are some discrepancies in his account e.g. he claimed not to have spent a penny in advertising yet he paid his affiliates 52%. It is still an extremely expensive achievement.
By the way, would any of you be interested in his almost $1000 product?
[edited by: eljefe3 at 2:05 am (utc) on Aug. 22, 2004]
would any of you be interested in his almost $1000 product?
Nope ... building a business takes one thing guys like that don't have: Integrity. Making more than $1 Million a day isn't really that that uncommon - any company that grosses more than $365 Million a year makes more than $1 Million a day. The most I ever grossed in a day was about $2 Million, by selling a single phone system with a $2 Million price tag. Of course my actual PROFIT on that deal was only about 5% of that, but I could still say I made $2 Million in one day couldn't I :)
Guys like that make their money by selling you instruction books, not by actually selling a product like you are. And unfortunately there are enough people who think they're going to "get rich quick" by buying crap like that. Guys like that (and their outrageous claims) are a dime a dozen - take a look around. I'm sure copies of his little E-Book are all over the net for free if you look for them. The content is out there, millions of people have read it and followed it, yet there are only a tiny handful of people making anywhere close to what he claims. Hmmm.
The bottom line is that you're not going to get anywhere by doing nothing, and websites like that make you think it's incredibly easy to get something for nothing. It just doesn't work that way in real life - you get back what you put in. Put in nothing, and well, you figure it out :)
The whole thing is B.S. The guy claiming to earn $75,000 in the forum made it up, and it was pointed out later by other posters. If the product is $1,000 and the affiliate sold 75 of them he would not have earned $75,000 - he would have earned his affiliate commission for 75 sales - $30,000.
[edited by: digitalv at 1:05 pm (utc) on Aug. 21, 2004]
Ya right. See enough ads like that in the newspapers thanks....
TJ
Another tactic which I have not seen before is that some of his affiliates are offering rebates to their customers towards the cost of the product.
[edited by: eljefe3 at 3:01 am (utc) on Aug. 24, 2004]
That is only 1000 orders. He hyped up his product with anticipation and a blog with blog followers. Got the other *gurus* in the guru circle to endorse him and partner with him mailing to there huge lists. And wrote a super long 50 page scrolling ad on his site with massive testimonials, videos etc.
With people paying these gurus $5k and up to go their seminars, are you really surprized with all his hype and affiliates that he got 1000 orders on his first day? I'm not surprized. But what is your point?
That guy spent 14yrs learning what he knows now. The info is valuable I'm sure, but the thing is is that all those *gurus* and non-gurus alike know this same information about marketing and the internet. So if you are new and just want to learn what they know (or the part they are willing to share) why not just find the guru with the lowest price tag?
Is this course actually worth the price tag?
Like affgirl said it is not surprising that he has done it given the high price tag and his experience.
I've bought a package before from another equally prominent guru for $97 and must admit that I learnt quite a lot. But that's because I just started out and never heard of webmasterworld ;)
What I really can't stand is the tremendous amount of hype and the emails I got from supposedly repectable gurus hard selling his traffic package. I've certainly lost respect for most of these so-called gurus.
Still, the tactics he used can teach us something about the emotional buying side of customers.
However there are certain aspects of his campaign which are worth noting.
1. Some of his affiliates are giving rebates of $200-400 to customers. I have never seen this tactic used before by affiliates.
2. Instead of using SEO and SEM techniques which most of us do. This campaign was mainly carried out through opt-in mailing lists.
3. There was a lot of networking involved, through various forums where he recruited the top affiliates.
4. There was a countdown clock towards the launch.
5. The product was sold through a mini-site with an incredibly long sales page.
Although they are mainly congratulating each other at the other forum. There were also a lot of negative comments about this guru there but all seemed to have been drowned out. Personally I don't like the outrageous claims and scammy language used in many Internet Marketing sites and would not be applying this to my business.
[edited by: eljefe3 at 7:52 am (utc) on Aug. 23, 2004]
The word "secret" is a moron magnet.
End of lesson I.
For more lessons send money to P.O. Box 99, Mullica Hill, New Jersey, 08062.
Want to make a million a day? discover a highly differentaited product/service with high-demand, a willingness to buy, and go at it with lots of cash upfront! Oh, and call me, I want a piece!
Its all hype, funny how the figure of a million was reported - its all hype.
2. Instead of using SEO and SEM techniques which most of us do. This campaign was mainly carried out through opt-in mailing lists.
Been thinking about this one.
Now with my traffic from Google plunging almost 80% this month, I think it is time to really go into alternative ways of getting traffic and sales.
He did it without SE traffic at all. Isn't this something we can learn or at least think about?
Actually Essex, it isn't hype. Someone has done it. I see people on here bashing other people all the time that sell Internet Marketing courses, and frankly it is lame. Some of these courses really are worth the money, and I wish people would start taking the good ones more seriously. That last part wasn't directed at you Essex Btw.
All the Best,
C.K.
P.S. I don't sell these Internet Marketing courses either.
Fastest way to $100 per day
Fastest way to $50 a day
Fastest way to $1 million per day
They are all saying roughly the same thing, only difference with this one was that the thread starter posted a URL and asked if we believed the hype - maybe he/she was toying with signing up and needed someone to hold his/her hand?
With all these threads, there is a common underlying message - "Help me, I'm interested, but scared to jump"
Webmasterworld is not the online equivalent of a pair of water wings. If you're scared, work for someone else, you'll sleep better!
At the risk of repeating myself yet again, the fact is that any self employment/own business is simply about dealing with personal risk. Maybe you're risking time doing SEO, more likely money with PPC, but in every case the answer's the same.
The higher your own acceptable level of risk, the more likely you are to succeed. However, you WILL fail along the way - it's how well you learn from those failures that dictates how successful you will become. Maximise your gains, minimise your losses, yada yada.
Lesson over - back to my wakeboarding in Greece whilst all my lovely aff programs tick over - gee, it's a tough life :)
p.s. I still have the odd pair of water wings available, but the questions need to be a little more specific and certainly not so blatantly self promotional!
Well said. Look at failure as a result, and learn from it.
Just start.
All the Best,
C.K.
1. Networking + Affiliate scheme = Lots of 'free' buzz
2. Long scrolling sales letters do work
3. Word of mouth from people who personally benefit (ie. aff schemes) = even more buzz
4. With headline figures like that there will probably be another raft of copycats but also an ebay resale market - why buy it at full price when you can get a rebate or second hand?
5. Brett could make a fortune writing his own "guru guide"
:O)
The fastest way to $1 million a day is to spend $5 million a day on PPC.
There must be decent information/ebooks out there its just all I see is utter rubbish.
Just a cynic, sorry
Mike
Thanks for the update Michaelbs. I have heard many great things about the course, I was almost 100% sure it was going to be a winner.
BTW, the key to finding the good courses is to participate in forums like this one, only the ones that allow URL naming and such. This is a GREAT forum, and one of the best you can find for many things, but as far as course reviews and such... There others.
All the Best,
C.K.
