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So, its not easy but it can be done. Play this game at your own risk as its easy to lose a fortune quickly. Better odds than Vegas though.:)
In my early days, 1 in every 5 programs I tried made money. The trick is to ditch the losers real fast and make sure that the winners get exploited across every decent PPC platform available. If you're an SEO, the proven programs can then have SEO campaigns built around them.
In my experience, pay per lead/enquiry stuff is much much easier to make money from than actually trying to sell product, unless of course you already have some targeted traffic from an existing site.
You don't have to be in the top spots or even on the first page to get traffic. Many times you do have to be on the second page to make a profit though.
Never read that eBook or any of them for that matter but if you do decide to buy, I'd go with one that just teaches you how to think about AdWords, writing the ads, and strategies to use.
Anything that is selling the dream of being a millionaire is probably just a bunch of over-hyped BS.
I tend to stick more to the SEO side, but am now easing into pay per clicks a bit more. Thus far, ROI has been good. All about testing products, copy, keywords, etc. You can not just slap up 20 keywords for a product and wait for the money.
I know several affiliates making very good incomes with PPC only. It's possible, but just as with the affiliates making very good livings from SEO - it takes a lot of learning, a lot of patience and a teeny bit of knack ;).
It isn't as easy for an affiliate to track as it is a merchant in most cases, so the labor involved in creating a seperate campaign for each keyword and then matching the sales to the keywords seems a bit unproductive to me. But others may have found it to be worth it for them.
A was pointed out, it is definitely more work to track down to that level but then you know exactly what is working and what isn't. Sometimes that little s can make a huge difference.
It is very tedious to write individual ads for each of those keyword variations but you can sometimes use something like Excel to build a bunch of tracking URLs at once and then power post them into AdWords.
Best results are usually obtained with a 1 to 1 relationship between keyword and creative and when everything is tracked down to the exact search. Sometimes that just becomes to time intensive though.
Not sure what you mean by that?
"Are adword click-thrus "stronger leads" since the potential customer has to see it and want to click on it, compared to just naturally clicking on a search result listing"
Lost me there as well. The ads from Google Adwords are shown on the search engine result pages, same as regular results, only to the right.
You are probably seeing a lot of mention of adwords because the other "big" PPC - Overture, doesn't allow traffic to be sent directly to an affiliate URL.
Testing. I use 3 days, 100 clicks or £100 spent as a limit. Obviously, the 3 day period had to have brought some traffic.
PPC vs. SEO - On average, the top "sponsored link" gets three times the traffic of the top SERPS. Alexa, Metricsmarket and Hitwise data confirms this fact. Some say this traffic is less likely to convert - where I have the top SERP AND the top Adword result, conversion's pretty much the same.
Keywords - some people obsess over keywords and conversions. My logic is that G will disable the dogs as nobody clicks them and as long as I'm making a profit I leave well alone.
Someone once told me he'd increased his ROI by 18% by keyword tracking. In the same period, I'd added two new programs for completely different products, increasing my own ROI by over 100%. IMO, you can make more money looking for new opportunities than you can by poring over logs and stats for hours on end.
And yes, you don't want to be the top result, you want to be the result that gets clicks at a price that makes you a profit. Being in the top 5-10 is desirable, but many of us make good money without ever seeing that top spot.
I have seen you mention this before. Funny as it never comes out that way for us at all in Google. Generally the #1-3 SERPS will generate 500% more traffic for me than the TOP adwords listing. For the a popular "debt" term I once had 4 campaigns running in adwords (top 4) and the #2 natural SERP received more traffic than all 4 combined.
On Yahoo and MSN, yes, the sponsored results get more clicks due to placement.