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Weekends are great, weekdays are mediocre, stats are the same?

     
11:13 pm on Jul 26, 2004 (gmt 0)

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After gathering enough data to make an accurate statistical analysis of traffic and sales I've come to the conclusion that sales on the weekends far exceed those of the weekdays.

The funny thing is, is that the keywords that generate those sales are the same on both weekends and weekdays and also the number of visitors that search and land at my website.

So it appears, there is something about the weekend that makes people give up their cash and something about weekdays that promotes the aversion of their hands from reaching in their pockets.

Can someone entertain this concept further by providing some concrete facts about the psychology of the buyer...or at least some resources for further investigation?

2:11 am on July 27, 2004 (gmt 0)

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I think it depends on the product and demographics of the users. I see the peak of most retail sales on Mondays and Tuesdays.
6:21 am on July 27, 2004 (gmt 0)

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It really depends as stated on the space you're in. For instance I see the majority of sales on Thurs.
1:19 pm on July 27, 2004 (gmt 0)

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Sales or Leads /B2C or B2B , Monday and Tuesday are the *BEST*! ...IMO most ecommerce activities take place in the office environment in the day that too when the work week starts for some reason beyond my knowledge :).

The only think which work on weekends atleast for me are entertainment related , say online gambling! . I dont do adult but guess it will be the same for it - mostly weekends and weekday nights!

9:05 pm on July 27, 2004 (gmt 0)

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Agree. Depends on the area. Tuesday and Wednesday are typically my highest days with Saturday and Sunday being the worst. Its all about what you're selling and when/how people look for it.
9:42 pm on July 27, 2004 (gmt 0)

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>> Its all about what you're selling and when/how people look for it

That's what has me stumped. I'm sure that the type of product dictates what part of the week the sales are made, but as far as the "when/how people look for it" issue, it's constant on a day to day basis.

12:17 am on July 28, 2004 (gmt 0)

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Monday & Tuesday are by far the best days for me. I've always attributed it to people back at work (probably w/ high speed Internet) sitting in front of a computer.

wellzy

3:07 am on July 28, 2004 (gmt 0)

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Hey,

I definitely agree with Wellzy on this. The people have just gotten back from the weekend, and they are dreading the work week so they go online and look at other things to get their mind off of work.

It's gotta be something like that :-]

All the Best,

C.K.

1:14 pm on July 28, 2004 (gmt 0)

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"but as far as the "when/how people look for it" issue, it's constant on a day to day basis."

Is it a "non cheap" item? Could be people waiting for paydays to order?

9:38 pm on July 28, 2004 (gmt 0)

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No...it's a pretty cheap item ranging from $20 to $50...
9:57 pm on July 28, 2004 (gmt 0)

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In most of our categories, buyers are more 'browsy' over the weekend, and more action-oriented during the week. Regardless of whether it's from home or work, btw.
1:12 am on July 29, 2004 (gmt 0)

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I think people in general are busier with home projects/family plans on the weekend. I live for the workweek now. Come Monday my traffic and sales shoot back up.

wellzy