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President Bush Launches Affiliate Program on CJ!

     
6:58 pm on Jul 7, 2004 (gmt 0)

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Hey check out these recent Revenews Blogs about the Republican National Committee setting up an affiliate program on CJ!

Partial Excerpt from the CJ detail page:

"We must give President Bush the support he needs to keep our country moving forward in a positive direction. Only you can help provide the resources needed to re-elect a Republican president and Congress. Your support is urgently needed. By the way, you'll earn 30% of each donation you bring in for the RNC (capped at 30%). It's a great cause and with your support we can make this a huge success for everyone."

This is big news - political lobbyists paying 30% of donations to affiliate marketers!

This is also a really fun read.

Check these out and then come back to discuss your views!

GOP Affiliate Program: Trickle Down Fundraising
[revenews.com...]

"Vote for Me! Click Here..." Aff. Marketing and Politics Online
[revenews.com...]

9:17 pm on July 10, 2004 (gmt 0)

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CJ already has program for things like save the children and a few other charities.

That pay?

1:30 am on July 11, 2004 (gmt 0)

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I signed up, but haven't heard anything yet. Has anyone been approved?

Would be great if the democrats and the green party also got a program going so we could allow our visitors to donate to their party of choice.

3:39 pm on July 11, 2004 (gmt 0)

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Actually $300 out of a $1000 donation is still 30%

300 X 30% is 90. So on a 1,000 donation the most you get is 90.

Actually maybe it depends on how you read it.

"You will receive 30% of each donation (capped at $300)."

Wonder which way they mean it. The cap is on the commish or the size of donation?

5:37 pm on July 11, 2004 (gmt 0)

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No I think they mean that the most cash that you will get is $300 for each sale no matter how great the donation is. So a $1000 donation is really the cap for the 30% amount. Anything above that and the % starts to lower. Not bad though, considering that most donations online would not be more then $1000 and $300 for one sale is great!

I mean compare that to a $1000 computer purchase or jewlery purchase where the commission is typically only 1-5% (a lot of times only of net).....

8:14 pm on July 11, 2004 (gmt 0)

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Would be great if the democrats and the green party also got a program going so we could allow our visitors to donate to their party of choice.

I saw a doubleclick ad for Kerry. I've inquired as to if they have a similar program.

12:47 pm on July 12, 2004 (gmt 0)

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Has anyone been approved?

I was approved without review. They had it set to automatic, but they must have changed it. Odd though. My affiliation is set to expire today, and I just signed up a few days ago.

I think the agency running it (it is an agency, a direct marketing agency) is scrambling. I think that they are in over their heads. I have half a mind to send them a link to this thread to help them get a clue. ;) Perhaps Catalyst could email them and offer her consulting services?

3:42 pm on July 12, 2004 (gmt 0)

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There is an article about it in the NY Times today.

[nytimes.com...]

hannamyluv,

I thought about contacting them cuz they seem to need help, but I'm launching 4 new huge big name clients right now, so I'm too busy. Plus I'm not sure I want to deal with politicians. ;-)

Linda

4:01 pm on July 12, 2004 (gmt 0)

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LOL. Apparently their agreement doesn't stop some affiliates. Check out the Sponsored ppc links at the bottom of the article.
11:27 pm on July 12, 2004 (gmt 0)

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I think part of the problem is the vague definition of Search Engine Marketing as stated in the RNC TOS.

But, that ad *is* in violation of Adwords guidelines.

"If you are an affiliate and are paid to send traffic to another site or a distributor, you must identify yourself as an affiliate or a distributor in your ad text. "

Also, they're using a redirect. Is that allowed in Adwords?

<head><title>Document Moved</title></head>
<body><h1>Object Moved</h1>This document may be found <a HREF="<SNIP>">here</a>

12:31 am on July 13, 2004 (gmt 0)

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hannamyluv said:

Apparently their agreement doesn't stop some affiliates. Check out the Sponsored ppc links...

It seems foolish to throw away money on pay per click when the merchant specifically states that they will not pay commissions generated by search engine marketing. If the merchant reverses all those commissions, the affiliate has no one to blame but themselves. This is a classic example of poor evaluation of risk and reward.

2:12 am on July 13, 2004 (gmt 0)

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poor evaluation of risk and reward.

Oh, I don't know. If the merchant is clueless (as this one seems to be), you might be able to get a few months commissions out of them before they catch on. I've seen merchants who disallow ppc marketing, and then will go weeks or months even without even looking at their own SERPs to see if anyone is following the rules. Too busy, not enough help, so no one monitors. It's a risk, but not one that is terribly risky with adwords caps.

I still say they mean no search engine traffic, period. I wish I could post the welcoming email, but it seems pretty clear in that email that they want no affiliates who get traffic from SEs what so ever.

2:15 am on July 13, 2004 (gmt 0)

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hannamyluv, have you tried emailing these clueless people for clarity on that? I would be interested in what they say.
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