Forum Moderators: skibum
I'm setting up an affiliate site for a service based product. I'll be paid if the lead closes. The site will be informational in nature. Somehow I need to provide information and get them to the 'fill out the form to be contacted' without having them drop like flies along the way. Traffic will be from PPC/Google.
I'd normally drop them right onto the page containing the form, but the traffic will be looking for information first. Previously I've always dropped them right onto a 'contact me please' page.
- Should I lead them page by page, delivering info along the way and culminating at the contact me form?
- Or provide an ebook? I'm initially reluctant because these leads would be weaker.
- Or just drop them right on the 'please contact me' page?
It's not car leasing, but that's a good example. Consumer looking to figure out how to calculate a car lease and get rates. I want to provide that info and get them to fill out a 'contact me for a car leasing quote' form. How do I take them from a click to the page in this type of industry?
We never land them directly on the lead page. We tried it, but it didn't work as well. I know most others usually get better results by landing directly, but for whatever reason, we didn't.
Just be certain to stress "free," "no obligation," "receive competitive quotes," "you choose the best offer" or other phrase that gently sell (also make sure they are true statements).
I'd suggest that you ask them to rejig the deal as a pay per lead, with an offer to refund them if the lead quality is inadequate, then work like hell with them to make it work and those leads convert.
By doing the deal they've done, you shoulder all the risk and it'll be months until you know whether or not they can convert. If they can't, you've spent all the time, effort and money whilst they've just sat there.
"back end" deals like this used to be quite common in personal finance, such as mortgages, but after 6 months or so of paying out for PPC whilst waiting for all those "nearly done" deals to close, it was far too easy to run out of money. There's also no way to ensure that what they are telling you about conversions is accurate, whereas with pay per lead you know.
If it's not too late, change the deal, or my gut says you'll live to regret it.
And yes, for what it's worth, drop them straight to the enquiry page provided that they can only apply or enquire about one product. If there are several possibles, dropping them to a page which explains the options is best.
Debt consolidation...if they are paying $17 a lead, hardly no questions asked, and you want to deliver them up to 350 a day, trickle them at first until you see the first few checks. (what's the saying...if it's too good to be true, it must be?)
We made the mistake of feeding them tons, only to have the company go bust before the first check ever arrived. What made it worst was they had real-time progress tracking. Even though they paid per lead, you could log in to see which leads turned into buyers, etc. Everyone made money...Google for AdWords, the debt consolidation company for new customers (they were probably scammed too). Oh, everyone but us made money. We helped everyone else make it, by losing it.
Given the high payout and low volume, it's going to be critical that a click through doesn't wander off the path :). Which is where I'm trying to focus my efforts. Appreciate the feedback and any other comments.
