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A Complete Affiliate Portal!

Using CJ and Linkshare Merchant Products!

     
6:27 am on Jul 1, 2004 (gmt 0)

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I am planing to create a portal with thousands of products with original content(description). Highly usable and appealing interface probablly better than the merchent website to build credibility. I will pick the products from CJ and LinkShare merchants and build traffic through seo, links, ppc and more...

My questions as follows..

1. Will this idea work? if not what are the drawbacks?
2. Can I link each product to the respective landing page of the merchant web site.
3. How much I can expect to make through this site with thousand products and 1000 unique visitors a day. I will cover computer, fashion, games and more.

7:06 am on July 1, 2004 (gmt 0)

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>>1. Will this idea work? if not what are the drawbacks?

How good are you?

>>2. Can I link each product to the respective landing page of the merchant web site.

Depends on the merchant.

>>How much I can expect to make through this site with thousand products and 1000 unique visitors a day.

How good are you?

7:14 am on July 1, 2004 (gmt 0)

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I would rate my self as an intermediate level with my marketing skills. I guess I can build 1000 unique visitors and a credible web portal with good usability features.
2:51 pm on July 1, 2004 (gmt 0)

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My apologies. Those were rhetorical questions suggesting that your questions cannot be answered with any authority.

There are sites that fit the description you provided that generate little to no income and ones that generate 5-6 figures of income per month.

There is no plausible way for someone in this forum to determine in which category your site will fall.

3:00 pm on July 1, 2004 (gmt 0)

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1. Will this idea work?

Yes. If only for a little while, or for a little money, you will make *something*.

if not what are the drawbacks?

No search engine likes pure aff. sites, and the idea is not a new one. It is a very competitive arena, but there are lots of keywords. There are lots of penalized and removed sites in that area - its a crap shoot.

2. Can I link each product to the respective landing page of the merchant web site.

Almost always - though merchant dependant.

3. How much I can expect to make through this site with thousand products and 1000 unique visitors a day. I will cover computer, fashion, games and more.

1000 uniques? Assuming a 1% CTR, and a generous $3 EPC, that would be $30 a day.

Your mileage *will* vary.

Note: 1% CTR and $3 EPC pulled out of thin air

5:11 pm on July 1, 2004 (gmt 0)

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computer, fashion, games and more.

Focus.

6:48 pm on July 1, 2004 (gmt 0)

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Hey,

I like the message above... Focus.

Having all of those different topics, I would assume that it would be sort of mall like... Harder to rank on the SE's.

All the Best,

C.K.

7:24 pm on July 1, 2004 (gmt 0)

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Will it be a good Idea to break each category in to different site inorder to be more focused? Are mini sites more effective than portals for affliate marketing? And why search engines dont like affliate portals and portals can only be short lived or make little money?

Will all merchant offer cookie (30days) based sale tracking? or is there anybody pay commission based on referel URL?

jcoronella, Thanks for your inputs. Any more advice or better direction is appriciated. Thanks

8:07 pm on July 1, 2004 (gmt 0)

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I would agree with 'focus' - sort of.

Spreading out your sites content accross smaller sites will allow you to mitigate the risk of penalties a bit (assuming you don't interlink them).

9:24 pm on July 1, 2004 (gmt 0)

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matrix_neo said:
I am planing to create a portal with thousands of products with original content(description).

That sounds like quite a bit of website building and maintenance.

jcoronella said:

1000 uniques? Assuming a 1% CTR, and a generous $3 EPC, that would be $30 a day.

Your mileage *will* vary.

Note: 1% CTR and $3 EPC pulled out of thin air

You seem to be a wee bit off on the math. 1000 uniques X .01 clickthrough is 10 clicks. With an EPC of $3.00, commissions would only be $0.30.

Sounds to me like too much work for almost nothing to gain.

11:01 pm on July 1, 2004 (gmt 0)

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A 1% clickthrough rate sounds low to me - perhaps it was meant to be a 1% conversion rate (which would make the original math correct). But this assumes a 100% clickthrough rate, which is unlikely.
1:45 am on July 2, 2004 (gmt 0)

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Sounds like a pretty tough project in that there are already thousands of "one stop shopping" malls out there already who have a large number of inbound links, have SEO on staff and have a pretty big PPC budget.

That being said, I'm sure there's quite a bit of $$ in it if these companies can afford the big PPC budgets and staff.

8:10 am on July 2, 2004 (gmt 0)

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matrix_neo,

Oracle here...

I think before answering your questions... you must ask yourself how original the content is... use those content to build links and creditability.

If your site is too cluttered with affiliate links, no one will link you...

After building those links, get the traffic and try adsense and use channel data to see which area yields highest CPC.

Using this data, you can find which section (software, hardware, shoes) will generate most money.

9:51 am on July 2, 2004 (gmt 0)

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jcoronella said:
Spreading out your sites content accross smaller sites will allow you to mitigate the risk of penalties a bit (assuming you don't interlink them).

I guess searchengines penalise sites that have too much of affliate links that link to very different sites and all or most outgoing urls with a tracking parameter attached. If I focus on computers alone I will still be linking to different sites with affiliate links meanning still risking a penalisation? If so what are the tips for an affiliate site to survive with searchengine filters?

eljefe3

Sounds like a pretty tough project in that there are already thousands of "one stop shopping" malls out there already who have a large number of inbound links, have SEO on staff and have a pretty big PPC budget

Tough Interms of getting visitors? Surviving with search engine filters? I guess these shopping malls may sell their own products to hava a huge PPC udject. As I rock said later I would try promoting the channels which perform well however I would like to know what is the drawback for the portal against the minisite? other than visitor could be deviated, may not be able build confidence as good as the mini site. But still they can click and go to the merchant site and make purchase right? and portals can capitalise the deviation of the visitor right? I would like know webmaster's view point on this portals against minisites advantages and disadvantages.

Thanks

6:56 pm on July 2, 2004 (gmt 0)

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Everyone seems to be discussing this as though it is a new idea? There are already thousands of companies out there doing exactly what you are describing who already have the top positions:

e.g.
Amazon
Kelkoo
Ebay

and more all aimed with SEO, PPC etc. etc. I built a similar site six months ago and it has been very hard work to try and pass some of the larger sites offering this.
As for the portal versus the minisite? There are even more (thousands upon thousands) minisites that focus on a small selection of 'affiliate marketed products' than larger sites and retention for a minisite is alot less than a full portal.

My advice is to come up with a unique idea and jump ahead of the market with the intention of being bought out by Microsoft in a year's time for a couple of million ..... okay, so that's my plan ....

12:09 am on July 3, 2004 (gmt 0)

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I would like know webmaster's view point on this portals against minisites advantages and disadvantages.

Bans and Filters happen. When they happen they happen to pages, sites, and connected networks. The more sites, disconnected networks, and SEO tactics you mix in, the less your chance of losing it all in one update. Much better for your sanity.

11:57 pm on July 3, 2004 (gmt 0)

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>> I'm sure there's quite a bit of $$ in it if these companies can afford the big PPC budgets and staff.

The money is in the IPO.

12:09 am on July 4, 2004 (gmt 0)

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>> Bans and Filters happen.

But you have to start somewhere before you get to the point where you can setup a 1000 domains hosted across 14 continents and 4 planets.

>> How much I can expect to make through this site with thousand products and 1000 unique visitors a day. I will cover computer, fashion, games and more.

You'll probably not get anywhere with a 1000 visitors a day. Look for 20-30K a day minimum.

PPC might not work if you're bringing people to your site and you're being paid on a CPA basis. You're going to reduce your conversion significantly by adding that extra navigation.

You may want to use PPC to attract other advertisers / merchants. ;)

7:38 am on July 12, 2004 (gmt 0)

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Hi All,

I had put this portal model up last month but only the computer section was up. It showed 30 plus pages for site:www.mydomain.com -fdsaf search but when today it returned only 5 pages and I checked my logs google bot has not visited my site at all this month. Any filters are in place. Am I foreseeing an ban?

8:39 am on July 12, 2004 (gmt 0)

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I'd recommend going link hunting.

One of the best uses of PR is deep crawls and page retention in the index.

6:42 am on July 13, 2004 (gmt 0)

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Jcoronella said
Bans and Filters happen. When they happen they happen to pages, sites, and connected networks. The more sites, disconnected networks, and SEO tactics you mix in, the less your chance of losing it all in one update. Much better for your sanity.

I noticed a huge website it is a typical affiliate web portal doing well, 234,000 pages are listed in google and it is online since 1997, the website return products through search and a link attached to each product to direct to the main site... If filters happen? Is this site expectional?