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Unlike Google's AdSense, RealContext's innovative matching engine includes a feedback loop that actively monitors audiences' behavior. In real-time, it adapts to the likes and dislikes of consumers to display content relevant ads that are also targeted to match their interests
[biz.yahoo.com...]
[edited by: eljefe3 at 2:46 am (utc) on Mar. 31, 2004]
My point here being, its not the ad matching technology that will make a program sucessful its having advertisers.
Adsense had a waiting pool of advertisers (AdWords advertisers) ready to go from day one.
To me it only seems Overture can come close to matching this and launching a viable competition to AdSense.
Someone just coming out with a new ad technology without advertisers already on board is going to have a hard up hill climb.