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Representative Henry Waxman criticized the "FDA's abysmal failure to take strong action against the false and misleading claims in current DTC ads. Today's guidelines don't even address the proliferation of misleading television ads... A Jan. 29 report... said enforcement actions by the FDA fell 75 percent in 2003... It also found that FDA enforcement actions were restricted mainly to sending warning letters to drug manufacturers."
Get the full story in AdWeek [adweek.com].
Is this a reprieve or a lull before the storm?
I got emailed a username / password, but didn't follow through as it looked very very fishy.
Anyone else have any experience with online drug ordering companies?
[edited by: eljefe3 at 1:05 am (utc) on Feb. 7, 2004]
[edit reason] specifics edited out [/edit]
Its just plain sick how much money is spent on DTC advertising.
Maby some high powered PI law firms could do something about it if people suffer damages and start claiming it was because the TV commercials mislead them into asking the doctor for meds that weren't created for whatever ailed them.
Yes, I'd stay away from Rx-required pharm if the program is in any way skirting or rubber-stamping the Rx (so vitamins/herbals are open territory). I think the push to clean up whois may be part of an overall long-term strategy to put some teeth in the bite.
Nothing controversial ever gets done in presidential election years which 2004 is. It's either pushed into the previous year or more often into the next or subsequent years. The drug industry is a huge special interest group here. Neither party will want to piss them off because they want their financial backing and votes to get reelected. Don't expect anything until 2005 at the earliest.