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"Google is clearly the top player right now that's most focused on content outside of us," Podell said. "I still think we've got the better product."
It will work quite differently, with Kanoodle selling contextual advertising listings separately from the paid search results, and advertisers will bid on categories rather than keywords. Advertisers will have much more flexibility with their ads, such as displaying ads at certain times of the day.
It sounds as though they are really aiming at advertisers who are unhappy with certain aspects of the AdSense program. Interestingly, Kanoodle hired the management team from the company Sprinks - a company that Google acquired in October and shut down at the end of November. This will be interesting to see played out, as many publishers (particularly ones ousted from AdSense) are anxiously awaiting bigger player contextual advertising companies, such as AdSonar.
Kanoodle Kontext will launch in a few months.
More of the article here [dmnews.com]
Do people think the competition will push publishers revenues up or ... advertisers costs down?
In the long run, probably neither, except for those publishers who may qualify for one program but not another, and those publishers who may be terminated from one program. It will just spread the business among additional resources. Google is likely to see some impact though.
Nice find Jen, Adsense could do with a bit of competition.
It's competition, I guess, but not completely direct competition. It really sounds more like Sprinks than AdSense.
Sprinks worked well for certain topics but not for others, and I expect the same will be true of Kanoodle Kontext. For example, if you're selling rail passes or car rental in Europes, your ad might be of interest to readers of any site about European travel or single-country travel in France, Germany, Italy, etc. But if you're selling vacation rentals on Ibiza or a B&B in Lyon, Google's AdSense is likely to work a lot better because your product and prospects are so narrowly targeted.
IMHO, the program's biggest challenges will be how to reach critical mass and how to win the interest and trust of mainstream advertisers and media buyers.
Again, it creates contextual adverts by topic, I think, rather than keyword, but possibly its main advantage over AdSense is that the advertisers as well as the publishers have much more control. When publishers sign up, they indicate where they will place adverts on their site and the PPC rates they willing to accept. Advertisers can then choose which publisher sites to advertise on.
Evidently it's not automated to the degree that AdSense is but then it doesn't need to be, because there are far fewer publishers and advertisers.
What bothers me though is, once an advertiser and publisher are in contact with each other, what's to stop them negotiating independently from BannerBoxes and cutting out the middleman commission?
Does Kanoodle Kontext have a live site yet? I couldn't find one on Google... (quelle surprise)
In the end, it will all come to money and what's the max CPCxCTR I can get per month.
Now go kill eachother and may the best paying contextual ad provider win :)
Any competition in the market's a great thing, and will keep the programs offering strong to encourage more sign ups. CPC advertising just seems to be getting hotter & hotter these days.
Can someone say Anti-trust objections via the DOJ and EU? I am sure that the Google people know that they are closely being watched on what they do by the DOJ, EU, and watchdog groups. I would be surprised to see them allow Google acquire any major competitor.
It just won't happen; and it shouldn't. Because us small guys would be the ones that are hurting do to the unfair competitive advantage Google would have in the contextual marketplace. Don't forget, Yahoo's Overture is also coming out with a competitive contextual program as well.
Something to think about.
would be surprised to see them allow Google acquire any major competitor.
As long as Google has Overture as a major competitor, it's unlikely that the federal government would object to Google's purchase of a minor competitor like Sprinks or, for that matter, Kanoodle. (Especially under the current administration.)
Many advertisers only trust that middleman. But itīs easier to trust on Google, than on BannerBoxes... but even so, maybe itīs easier to trust on BannerBoxes than on johndoe.com , who can fake clicks, and no fraud system will detect it, because heīs the one running it.
Most independent sites have this problem. They have to proove that they are an honest business. That faking results would only ruin their business on the long run.
January 7, 2004 - Kanoodle.com, Inc., a leading provider of sponsored listings for search and content, today announced that MarketWatch.com, Inc. (NASDAQ:MKTW), a leading multimedia publisher of business news and information, has selected Kanoodle.com to provide content-targeted sponsored links on its Web sites. Kanoodle.com also announced today the launch of its content-targeted sponsored links product, "ContextTarget(tm)," the only available sponsored links product built solely for content targeting.
Under the terms of the deal, Kanoodle.com will provide sponsored links on MarketWatch's award-winning sites, CBS MarketWatch and BigCharts.
"The focus of our online business is the publishing of real-time business news content, and we believe that our editorial pages require a unique solution rather than an extension of a keyword search," said Bill Bishop, executive vice president and general manager of MarketWatch.com. "We're confident that Kanoodle.com's ContextTarget is an excellent product for our content-targeted sponsored links program."
"ContextTarget represents a quantum leap ahead in content-targeted sponsored links for both advertisers and publishers," said Lance Podell, president of Kanoodle.com's Content Division. "It is the only product in the space that is independent from keyword search advertising, so advertisers can plan, buy, measure and optimize their content buys separately from their search buys. For publishers, we are offering multiple forms of ad blocking and guarantee that we will only run relevant ads so they don't have to worry about inappropriate ads appearing next to their content."
"MarketWatch.com is the best partner to anchor our finance vertical," Podell continued. "Adding the quality and volume of their audience makes ContextTarget a 'must buy' for financial services advertisers."
The launch of "ContextTarget(tm)" comes just shortly after Kanoodle.com's announcement of the close of venture financing from Insight Venture Partners and the hire of three managers formerly of Sprinks, the innovators of content-targeted sponsored links.
Fact is, too many people trust google, its up to google to stuff that reputation up, not kanoodles Kontext.