Forum Moderators: skibum
That sounds very much like the announcement that went out to all Engage Media members on January 8th. Within that letter, Engage announced that they were moving their core business away from selling ads, and towards software development.
Sounds as though they're just trying to boost their stocks. Remember all those dotcoms who were started as B2C companies, then switched their focus to B2B, then to wireless, as investor shifted rapidly prior to the tech crash? Many companies trading as low as these ad firms desperately follow the market, regardless of whether or not the move is in the best interests of those who helped make them what they are today (their publishers and advertisers).
Oh well, from what I've heard, L90 have been doing an abyssmal job of delivering paid ads of late in any case. I just pity those webmasters who are bound by an L90 exclusivity contract. :(
>just trying to boost their stocks
Isn't it funny, this seems to be a big part of the dotcom failures. Companies seem too interested in going IPO or higher stock prices, rather than working on lucrative business models. I think leaving this mindset behind will play a big part of the dotcom rebound.
To a large extent, I think that the days of outrageous management and quick-swapping business models is gone. In the end, it's investors who drive the market, and now that potential tech investors have become more cautious (and savvy), they're unlikely to jump into bed with every company that is seen to spout impressive-sounding buzzwords.
