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How to make a site pay?

Despite increased traffic our affiliate income is going down,,

         

auinfo

11:52 am on Nov 12, 2003 (gmt 0)

10+ Year Member



Hi,
Our website which was set up originally as an informational site as a hobby and for the love of it is getting between 1500 and 2000 unique daily vistors and between 100 000 - 200 000 page views a month. Late last year we were approached by an affiliate company(I had never heard of affiliates schemes before) and had some encouraging initial results..

However despite our sites traffic doubling in the past 4 months(we have also more than doubled our unique vistors through the affiliates) as wev'e improved the presentaion etc our income has gone down or stayed the same at best.. Right now we are making practically nothing from it. Maybe its the time of year?

We have been approved to run google adsense but I am reluctant to use it as its giving away traffic and I just can't find any info on how much it makes.

Any advice -should we give up trying to make money from it?

Compworld

11:57 am on Nov 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Trying to go from Free to fee is Internet suicide. The best thing that I could suggest would be to offer free content and then a paid subscription section for certain services. But it will still be an uphill battle any way you deal the deck of cards.

CompWorld

penfold25

12:09 pm on Nov 12, 2003 (gmt 0)

10+ Year Member



I remember a while ago , someone called yahoo and google
used to have their services free...there doing ok now....

I believe it definitely does depend on what you offer.

auinfo

12:24 pm on Nov 12, 2003 (gmt 0)

10+ Year Member



Thanks for the replies-I had heard people were making quite a bit of monety with hotel and travel affiliates but is this just myth? Mybe the paid for content route isn't a bad idea.

sean

2:53 pm on Nov 12, 2003 (gmt 0)

10+ Year Member



We have been approved to run google adsense but I am reluctant to use it as its giving away traffic

What have you got to lose? You are sending away visitors with the affiliate program and rarely getting anything in return. I would try AdSense and test more affiliate programs (and creatives/placements) because results can vary dramatically.

hobbnet

6:42 pm on Nov 12, 2003 (gmt 0)

10+ Year Member



How to make a site pay?

Kidnap its daughter and hold her for ransom. ;)

Brad

6:58 pm on Nov 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>We have been approved to run google adsense but I am reluctant to use it as its giving away traffic and I just can't find any info on how much it makes.

You won't find hard numbers on Adsense income. Google does not want that discussed. However, you really have nothing to lose by trying Adsense. Play with it, give it a fair trial, and if it fails to perform give them the boot.

Most of the mainstream affiliate programs do not seem to convert as well anymore so it is worth experimenting.

Marcia

7:11 pm on Nov 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AdSense is well worth sending away traffic for. Remember, you're getting paid something whether or not the recipient of the traffic you're providing closes a sale or not.

It can work very well for certain market or product types, depending on whether site visitors are generally the type who are in a buying mode when they're out looking.

buckworks

7:16 pm on Nov 12, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



mainstream affiliate programs do not seem to convert as well anymore

The decline may be related to the fact that some of the popup-blocking, banner-blocking programs are taking out links (even text links) from more and more affiliate programs.

It might be worth looking for merchants outside the big affiliate networks who sell relevant products, because sometimes their links haven't been targeted yet.

Ad blockers cause a different kind of damage, but they are at least as big a problem for affiliate marketing as the parasite programs that overwrite links.

woop01

7:36 pm on Nov 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Trying to go from Free to fee is Internet suicide.

What makes you say this? It flies directly in the face of everything I've learned from experience.

webjefe

9:47 pm on Nov 12, 2003 (gmt 0)

10+ Year Member



Choose affiliate programs that are a good fit for your site. Some sites do extremely well with hotel and travel programs while others make absolutely nothing.

From the description of your site, it sounds as if you get a lot of repeat visitors. After a while, these visitors will not even notice your ads if they never change. This could be another factor in the declining income. A lot of people have become banner blind even without using ad blocker software.

Increase your affiliate income by doing reviews of the products or services offered.

Diversify. If possible, find multiple sources of income for your site.

Essex_boy

10:02 pm on Nov 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



word of arning I set up a site with a 90 day cookie things were great... Then it started slowing off.... Went back to the main site cookies had been set to expire in 15 days.

Check theres no under hand rubbish being pulled.

auinfo

12:09 am on Nov 13, 2003 (gmt 0)

10+ Year Member



Thanks- How do I check up on the cookie thing, it says 100 days in the agreement. ie any vistor who comes back after 100 days will be credited to us.

Thing is we are a travel site and it is a perfect fit .We were doing OK but its dropped off in the last few weeks-may be a seasonal thing?. The stats show we are getting more people than ever (for us) in to their system though. It doesn't rely on pop ups or anything like that just an affiliate ID.

Thanks

div01

3:04 pm on Nov 13, 2003 (gmt 0)

10+ Year Member



Cookies can also be overwritten by those of other affiliates...

auinfo

8:08 pm on Nov 13, 2003 (gmt 0)

10+ Year Member



Cookies overwritten? Is there anything that can be done to stop this as this could make it pointless doing all the work for some one else-can you tell if its happening?

auinfo

8:14 pm on Nov 13, 2003 (gmt 0)

10+ Year Member



Just a thought could I ask for another affilite ID could this help with the over written cookie thing?.

debbiea

8:26 pm on Nov 13, 2003 (gmt 0)

10+ Year Member



What do you think about making a gif to put directly under an aff. link that says "If your are using ad blocking software and this link doesn't work- just copy and paste this link into a new brouser window"
Then post the link.

Other wise than that I think all cj links are useless. I have a newish site and it was doing ok and now nothing at all. All my links come from cj and I am working feverishly to find replacements.

So what about all the SBI theme sites that are being developed by thousands of people using affiliate links?

Have you seen Rosllind Gardner's newsletter today? She is having the same problems - big time.

auinfo

10:57 pm on Nov 13, 2003 (gmt 0)

10+ Year Member



Is there any where I can read about all this-I did a search on the forum and couldn't see anything.
?

Thanks

Vec_One

1:10 am on Nov 17, 2003 (gmt 0)

10+ Year Member



I started using Adsense a couple of months ago. I started at US$25 a day and am now making about US$35 a day. Although this seems low for a site with about 4000 unique visitors a day, I appreciate the cash.

A couple of weeks ago, I thought I'd add some diversity with some CJ advertisers. So far, I've made 2 sales totaling a whopping US$18.

Before I give up on CJ affiliates, I'd like some feedback. Is this consistent with your experience, or did I just select the wrong affiliate programs?

BTW, I hope this isn't too far off the topic.

peterdaly

1:33 am on Nov 17, 2003 (gmt 0)

10+ Year Member



A couple of weeks ago, I thought I'd add some diversity with some CJ advertisers. So far, I've made 2 sales totaling a whopping US$18.

That is not my experience at all. At 1 sale a week you are doing quite well! CJ.com sales for me were like pulling teeth. I finally found something that converted well, and the company stopped selling the product a month later. My CJ.com account had just been canceled (by CJ.)

That being said, I know not everyone here has had that experience...I may have picked poor programs too.

jomaxx

3:12 am on Nov 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think the decline in revenue is simply due to visitor fatigue. You need to keep looking for new programs to evaluate, and keep changing the wording and format of your existing affiliate links.

That way (a) your site stays fresh and novel, and (b) you will get better and better at optimizing your site.

auinfo

3:30 am on Nov 19, 2003 (gmt 0)

10+ Year Member



I agree, I wish we didn't have to use affiliates (as the same ones are everywhere) but it at least helps the site pay for itself .Thanks

europeforvisitors

3:38 am on Nov 19, 2003 (gmt 0)



I think the decline in revenue is simply due to visitor fatigue. You need to keep looking for new programs to evaluate, and keep changing the wording and format of your existing affiliate links.

The site's topic will have a lot to do with this.

Let's say you're running a community site where the same people come back day after day. Visitor fatigue may indeed be a problem.

On the other hand, if you're running a Timbuktu travel-planning site, most visitors are likely to be newcomers who are looking for ways to spend money on a trip to Timbuktu. So, for that audience, visitor fatigue is a non-issue.

Even where visitor fatigue may seem to be a problem, it may not be as big an issue as you might think. Let's say you run a site on amateur radio. You always run the same affiliate links for transceivers, antennas, etc. You regular readers may tune out those affiliate listings most of the time, but when they're in the market for a new transceiver or a new antenna, they may very well click those affiliate links and order a big-ticket item that can generate a substantial commission. Or maybe you've got a dog breeders' site with an affiliate link for a pet-supplies company. The average regular visitor may not use that affiliate link very often, but when a breeder needs another shipment of puppy kibble or a whelping pen, there's a good chance that she'll click that affiliate link if it's always there on your site. The only way to know whether visitor fatigue is a problem is to learn through trial and error.