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...there are 206 TV media outlets and shows, over 792 print media outlets; which includes Spanish magazines and Spanish or bilingual newspapers, 650 Spanish radio media outlets and shows, and 74 Internet sites for people who are Spanish language dominant...
The numbers, if true, are huge. I think the 74 internet sites are a bit off though. Any thoughts?
btw, I'm rolling out my first Spanish language site next week.
You can get high traffic from Spanish sites but converting that traffic to sales is a different story.
Hispanic Internet Users - An emerging market opportunity in the US [webmasterworld.com]
Hello Peter ('pscott'), welcome to WebmasterWorld.
Just a thought.
Running after an established market (you and a million other people), is one thing. Building and cultivating a new market calls for a bit of thought, I think.
There are 1 billion people in China. If we get even 20% of them to buy our special Chinese products we could make billions easily.
Unfortunately it doesnt quite work that way.
In this case, I am sure that most of the people with the $600 Billion can read English and use English language sites.
Many different micro cultural idiosyncracies to cover.
There really is no "huge spanish market", it is more like a few hundred "mini-spanish markets".
I'd rather think of them as dozens of interesting markets.
I know a site aimed at visitors from Spain that gets as many visitors from Mexico alone as from Spain. Even if their buying power is only maybe 1/3 of that in Spain it's still hard to see all that potential wasted.
I am sure that most of the people with the $600 Billion can read English and use English language sites.
That's the problem, and my advantage: Too many people making assumptions. In my four years of observing Spanish speakers, they generally prefer Spanish content if it's offered- whether it is a website, email, or portals.
In a recently concluded yearlong study of internet usage by Hispanics, comScore MediaMetrix [mediapost.com] found:
These trends indicate that the Internet is playing an increasingly important role in Hispanics' lives," said Richard Israel, vice president of comScore Hispanic Solutions. "Many are developing online preferences and loyalties that will last well into the future.
AOL has a 76% Hispanic market share- no surprise there. AOL has been courting this market for a long time, going so far as presenting content that is personalized for the unique interests of Hispanic Americans.
We looked at the hispanic market for our company. We are the right type of company, but we found that on or offline, reaching the hispanic market is harder than it sounds. It's not a lump sum group, like whites or blacks are now. I am guessing that someday, they will be. It's inevitable. Although, maybe not. I really havn't seen an unified aisian-american market, so maybe it won't happen.
I just recently lost a website project that would've been bilingual (dammit) - I agree with your sense of all this
Is your Spanish site bilingual with English? I'm wondering how to estimate the additional overhead of offering a second-language version of a website - mileage will vary of course, but any thoughts?
can anyone speak to the costs, methods, and pitfalls of a bilingual site?
if someone need some help, i can work with you.. looks like im looking for an job, right? :D
and if is possible to share some ideas abt wich products will be sold to spanish ppl will help me a lot, i dont know where to start.