Welcome to WebmasterWorld Guest from 188.8.131.52
[edited by: jcoronella at 2:10 am (utc) on July 8, 2006]
[edit reason] specifics / url removed. Thanks [/edit]
We have great ads
That's so 1997 ;-)
I have to assume that since "great ads" is the only thing you mentioned, it's the only the you have.
If you want to run a successful affiliate program you have to decide right off the bat if affiliates are just going to be plopping banners and buttons all over their pages -- advertising your company -- or if they are going to be actively pre-selling your product and driving some fairly qualified traffic to the site.
What options do you have for affiliate integration? What kind of linking? Can affiliates pick and choose specific products -- the ones they are best able to promote -- and link directly to those pages?
Do you have a feed? Do you have a private label option? Can affiliates link their own cart into your site?
Sorry to be so critical but you really haven't trumpeted anything that a serious affiliate would be interested in. Great ads alone don't cut it in today's affilite market. A succesful affiliate sponsor gives affiliates the tools they need to be successful.
<added>Sorry, I missed the "coupon makers". Yeah, maybe for a freebie site, not for serious affiliates.</added>
[edited by: eljefe3 at 4:01 am (utc) on July 9, 2006]
They've already made it much more difficult to bulk generate the type of links that have worked so well for so long and are pretty much standard in the industry. If you see slow adoption of your program among a broad base of affiliates that could be why.
Aside from that. Payouts are important as is the site conversion. I'd suggest you have at least 2 different 468*60 banners and some other ones. Those are mostly for decoration on affiliate sites, it is likely to be the text links that affiliates tailor to their sites that really drive sales.
Make it possible to create an affiliate link to your site in as many different ways as possible - different products, different sort orders, different search criteria, etc. Currently CJ support this for merchants who enable the capability and it is often used in affiliate sites as well as for specific links for PPC search campaigns. Again, it's not clear how the planned changes at CJ will affect this stuff, especially when it comes to paid sarch if you choose to permit that in your affiliate program.
Welcome to the wild and cazy world of affiliate marketing. :)
[edited by: skibum at 6:15 am (utc) on July 10, 2006]
We sell many millions of dollars retail so we have the money to invest in CJ.In that case, my advice is: stay away from CJ and start your own program. CJ are dropping [webmasterworld.com] affiliates without warning and reason; they are not a serious company in my experience.