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Ebay To Launch New Contextual System

     
8:06 pm on Jun 10, 2006 (gmt 0)

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[money.cnn.com...]

Would be nice, perfect for one of my sites.

8:48 pm on June 10, 2006 (gmt 0)

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Wow, interesting! Sure hope they go international soon! (Not like YPN:-()
1:12 am on June 11, 2006 (gmt 0)

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can you know if let me click on ads from friends or gf machine but have same ip and maabe not get cncellled letter like google make me stop? I never click on ads that mine but loose adsense money anyhow. my hope ebay is nicer.

;)

5:16 am on June 11, 2006 (gmt 0)

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I'm sure it will work for certain sites. But, I think it will be a failure on my site as well as most others. The problem is this quote from the article:

"Web site affiliates receive a cut of 35 percent to 60 percent of SALES"

if it were a Pay Per Click, it might work, but there will be too many people who CLICK and don't BUY.

Just my opinion.

7:05 am on June 11, 2006 (gmt 0)

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If it's contextual does that mean that it could not be used on a page with adsense.

Since I run a site related to a kind of antiques it might work OK. I'd be using Ebay as an affiliate right now but I don't like CJ.

9:18 am on June 11, 2006 (gmt 0)

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Makes perfect sense...
9:34 am on June 11, 2006 (gmt 0)

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Good for ebay.
11:08 am on June 11, 2006 (gmt 0)

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Never had interest in Ebay

That I really like
Will give it a test run.

2:16 pm on June 11, 2006 (gmt 0)

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35 % + of sale! Thats a lot and I wouldnt want any mof my sale money going in that direction.

However if they gave 35% of ebays sale commission then it may well work.

3:36 pm on June 11, 2006 (gmt 0)

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Having Skype on-board, expect eBay to integrate a pay-per-call option within these ads.
3:57 pm on June 11, 2006 (gmt 0)

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It's only 35% of the commission that eBay gets. Of course that's only if your user is the winning bidder. I'd stick with adsense and collect on each click.
5:27 pm on June 11, 2006 (gmt 0)

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ipohopper... You are exactly right.
5:31 pm on June 11, 2006 (gmt 0)

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I'd stick with adsense and collect on each click.

In high paying industries (car sales for example) 35% of eBays commission could be substantial. One sale a day might be all you need to make a good living.

TJ

5:48 pm on June 11, 2006 (gmt 0)

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Cars have a flat sellers fee of $80.00

Ebay has had a javascript advertising tag for websites for many years and the only difference is that they now have a contextual option instead of the webmaster manually selecting a search query.

I abandoned it and switched to adsense out of tracking frustrations. It's very annoying seeing thousands of clicks and no commission. Stick with ppc.

6:08 pm on June 11, 2006 (gmt 0)

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Cars have a flat sellers fee of $80.00

Really? I didn't realise they capped them.

You might be right then - it'll be interesting to see what eBay do in order to actually compete with the likes of AdSense in that context.

TJ

6:18 pm on June 11, 2006 (gmt 0)

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Anyone know if the AdContext program will be tracked within eBay's CJ-run affiliate program, or separately? *If* this takes off it could be a bonanza for CJ.

-Shorebreak

10:17 pm on June 11, 2006 (gmt 0)

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I wouldn't read too much into the "35-60% of sales" comment. This is a mainstream media report after all, it probably wouldn't occur to CNN that it could have several meanings.

Rather than a % of eBay's commission when a click leads to a sale (or presumably a winning auction bid), 'sale' could mean the act of clicking an ad. So if eBay charges sellers on a per click basis to participate, a sale would be a click and the 35%-60% would be a percentage of the revenue eBay receives for the click. Just a thought...

Otherwise, publishers will get about the same amount for a 'sale' on eBay as a click on G or Y. What would be the point of that?

11:50 pm on June 11, 2006 (gmt 0)

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Since they will allow only auction items to be advertised,it shouldnt affect PPC market a lot
3:21 am on June 12, 2006 (gmt 0)

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percentage of the revenue eBay receives for the click

Who would eBay get this revenue from the click? This would mean that eBay is paying itself.

The percentage quoted is based on the fees the seller pays eBay if you send them the winning bidder. If someone clicks an eBay link from your site, bids on an item but doesn't win then you get nothing.

5:17 am on June 12, 2006 (gmt 0)

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What about "buy it now"? You'd get the money right away in that case. I think this system might just work, considering the popularity of "buy it now" auctions.
9:07 am on June 12, 2006 (gmt 0)

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eBay has already launched a contextual ad system in Germany, its called ebay relevance ad ;-)
11:46 am on June 12, 2006 (gmt 0)

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amazon amazon amazon
please do something like this
12:17 pm on June 12, 2006 (gmt 0)

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Amazon has ..
New Self-Optimising Links (Beta)
1:44 pm on June 12, 2006 (gmt 0)

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I was expecting this.
2:43 pm on June 12, 2006 (gmt 0)

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ipohopper

eBAy could cgharge sellers extra for inclusion in the AdContext Scheme - the same way it does for other services. The benefit to the seller would be wider exposure for the auctionand thus, a potentially higher winning bid.

It seems, however, that I was wrong and it will be a % of eBay's earnings from a sale or winning bid. I can't see the attraction of that at all.

Why sign-up for a scheme that is paid per action when the CPA is liable to be tiny?

3:40 pm on June 12, 2006 (gmt 0)

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I can’t wait to have eBay ads on my site, but still no links or any info on ebay.com…
5:44 pm on June 12, 2006 (gmt 0)

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Here you go,

[affiliates.ebay.com...]

6:16 pm on June 12, 2006 (gmt 0)

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1. What commission does eBay normally earn on sales?

2. "Your site links must be used as navigation to eBay prior to every bid transaction in order for you to be paid for the bid."
For eBay affiliates: What does this mean? If the user goes directly back to eBay in order to increase their bid, does the referrer get a commission or not?

6:24 pm on June 12, 2006 (gmt 0)

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...Actually a little snooping around suggests that the commission is on a sliding scale going down from 5.25%. So an affiliate's share would be less than 2% of a sale, maybe less than 1%.

I wonder if the new user referral is more valuable than the actual commission on sales?

3:57 am on June 13, 2006 (gmt 0)

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Very interesting! I'm going on board and will be updating all of you on my journey.

All the best.
B

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