Forum Moderators: skibum
My website receives 550,000 hits/day, 50,000 uniques/day and 700,000 hits/day and 60,000-70,000 uniques/day on weekends. My content is computer game related and my audience is overwhelmingly male, predominately teenage and 30% US.
I've always had a hopeless time with advertising.
My traffic has grown phenomenally but the reverse is true for ad income. I run Adtegrity and Right Media as well as Adsense and at the moment receive about 0.05 eCPM across them. Adsense probably performs the worst, but in the beginning all my ad agencies performed well.
Is anybody in a similar situation? Could i be making any more money out of this audience?
Thanks
I too would be curious if others here have had any success cracking this segment of the market.
What about getting other teen sites to advertise on yours, or sell things, like games via amazon?
You might find it difficult to get enough advertisers to fill your inventory, but even if you can get $1 CPM, you'll be making well over $100 a day...
Have you tried places like Tribal Fusion and Casale Media and Burst Media?
Is a CPM of $1 likely? That would be a dream come true. My eCPM is $0.04 today...
Yes, CPM networks (like Tribal Fusion) pay you per thousand impressions, regardless of how many people actually click on the ads. The actual amount they pay you will depend on various factors, including whether advertisers target your site, or site category. It also depends on the subject matter of your site. Another factor is the type of ad you use- i.e. you'll get paid more for popunders than for banner ads. But then you obviously have to weigh up the cost vs. the irritation factor for your users.
I'm totally guessing here, but I would imagine that $1 CPM would be achievable. I guess the only way to find out is to try it!
Interestingly, I looked at their rate card for advertisers and then the publisher agreement which states that 55% of the income from the ads goes to the publisher.
Run of site ads: $1 CPM, publisher gets $0.55
Niche (Consumer Electronics): $4 CPM, publisher gets $2.20
From this you can see that fitting into a niche is definitely a lot more profitable. This is obviously assuming that they can actually fill your ad-space and that advertisers are actually paying the rate on the rate card. Neither of which are guaranteed.
So, if TF doesn't have any ads for you, you can display ads from your second choice network. If they also don't have any ads, then you chain down to the next one... and so on and so forth. If you look about in this forum, you should find plenty of people doing this. The specifics obviously depend on which ad networks you use, which in turn depends on your niche.
You may find advertisers cease to advertise on your site if the CTR for their adverts is too low, but many are happy with brand awareness.
Matt
Have a forum which has 25 million page impressions per month. Currently use Google AdSense which just about covers server costs. It reports 6 million impressions.
Surely as one of the biggest forums on the internet we should be able to turn it into money?
I've only researched one or two though, I'm sure there are CPM networks that allow forum advertisments.
also have you tried to integrate ads more closely into your forum? the "second post is an ad" technique is a popular one.
also, there are, ahem, ad networks, that allow you to throw all those impressions you get at text ads for your traffic, and in return you can use the credit you get from that to advertise products to different audiences that will be higher converters. PM me for details on this because I not sure we are supposed to talk about it here.
i was just thinking...the army ought to have a Pay-Per-Lead program for young male demos that are hard to sell to. There's a motivated agressive sales network that wants that audience desperately.
I have started a daisy chain between TF, Paypopup and Adtegrity. I would really like to replace Paypopup with a more CPM competitive agency though.
