Forum Moderators: skibum
We have a hunch that most visitors are looking for a product that we have nothing to do with, and are only finding us because of our domain name.
To test this theory I have signed up to an AdSence account. I'm planning on placing targeted ad's on our home page to judge the interest of the 'widget' in question.
My question is can I tell Google only to serve ad's from a certain genre, even though our 'site has nothing to do with the product at all?
I have had a quick sniff around the AdSence control panel and can't seem to find an obvious find a way.
In case anyone else would like to know how, you need to span content on your page which you would like Google to place more emphasise on with these comment tags:
<!-- google_ad_section_start -->"content here"<!-- google_ad_section_end -->
But I have discovered that it is against Google's policy to display ad's not relevant to the page, so I'm going to have to place the emphasis on my domain/company name (if Google displays ad's about another companies products because we share the same name then that is their fault, surely?).
What do you mean by direct visitors? Is it type-in traffic, link traffic or from a search engine?
But I have discovered that it is against Google's policy to display ad's not relevant to the page, so I'm going to have to place the emphasis on my domain/company name (if Google displays ad's about another companies products because we share the same name then that is their fault, surely?).
You have little control over what ads are displayed on your site. The code <!-- google_ad_section_start -->"content here"<!-- google_ad_section_end --> will I believe help some. AdSense displays the ads it thinks are best for your site. You can block ads you don’t want and you can entice people to advertise on your site through AdWords see - Support > About AdSense > Onsite Advertiser Sign-Up in AdSense support. Those could include ads for the product you think people are looking for. Again better to ask these questions on the AdSense forum.
jchampliaud: by direct visitors I mean that people are typing our domain name directly into their navigation bar.
Gabby: yes I think that finding an affiliate scheme to suit the visitors will be the best way forward.
