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By increasing the data it collects on viewers of its ads that visit publishers
outside its own network, Kanoodle can target more relevant ads to those
users when they visit a site that serves Kanoodle's BehaviorTarget ads.
ClickZ Article [clickz.com]
If you don't want to run our listings, but still want to get paid for creating a
great site, BrightAds cookies is for you. Add our code to your page, and we'll
drop cookies, so when a user visits another site in the Kanoodle network,
we can show them ads that will appeal to them. Our advertisers pay us for
clicks and we in turn pay you a share.
...and how about that extension: .cool
Using cookies to credit commissions -- most people don't have a problem with that.
Using cookies to profile and monitor -- people have a definite problem with that. It feeds into the cookie scares that cookie-blocking software sellers hype up.
Let's not kill the goose that laid the golden egg.
Publishers in the program will be paid five percent of the revenue earned when an ad served in Kanoodle's BehaviorTarget network is triggered by the cookie from that publisher's site. If more than one BehaviorTarget cookie is present, the most recent one is given precedence.
5% of an impression? Say if that's a $0.4 ECPM, you then get $0.02 per 1,000 visitors. And that's IF your visitor goes on to another site running these ads. Really doesn't seem worth it to me.
I guess the only way to make this work is if you get a lot of traffic and have links to sites that have kanoodle ads, but you'll have to have a lot of traffic and be very "convincing" in getting traffic to those other sites. If you're doing that at all, you might as well just run adsense, ypn, or even the Kanoodle ads yourself and get the full CPC. How you would even find sites to link to that run Kanoodle CPC ads, I don't know...