Forum Moderators: skibum
I have one banner advertiser on the site who has his ads only on his own product pages, of which there are just 17. He's getting a 3% click-through rate on those.
I'm thinking of approaching potential advertisers to see if they'd like to run banner ads on nearly all of my pages.
If those advertisers get a 3% click-through rate, that's 22,500 to 30,000 clicks per month.
In your experience, is that enough clicks to interest an advertiser?
Any replies much appreciated.
You are given 55% of those rates. So lets say you ended up making $2.00 CPM, you could earn $2,000 a month off of one million pageviews. Although, you said you wanted to sell them independantly so the return would be 100%. The rate you can charge will depend on your websites demographic and what type of website you run.
Keep in mind, $2000 off 25k clicks is roughly $0.08 per click. What category would you put you website under? You can easily manage a much higher average CPC price depending on what category your website falls under. If you could still manage a 3% CTR, Google Adsense or YPN may be the most profitable solution.
My site is focused on a pretty narrow niche, so I believe that other advertisers would get roughly the same 3% click-through rate that my current small advertiser does.
My concern was that 750,000 to 1,000,000 page views per month, and 20,000 to 30,000 clicks per month wouldn't be sufficient to interest an advertiser.
I guess the only way to find out is to get on the phone and see if those numbers interest anyone.
My site deals primarily with guns, and secondarily with archery, hunting supplies, outdoor gear, and pretty much everything else involving hunting or shooting.
It is a fairly narrow niche.
After checking the stats today, I noticed that my one small advertiser is not getting a 3% click-through rate. It's more like 5%.
I guess I need to work up a strong sales pitch before approaching companies about advertising on the site.
What I'm thinking right now is trying to find two or possibly three advertisers who want to run banner ads across just about all of the 1500-1600 pages on my site.
The majority of the pages on my site do not lend themselves to programs such as Adsense. For one thing, Adsense doesn't allow sites that are about guns.
Also, roughly 1,000 of those pages contain photos and descriptions of a particular make and model.
So, while Adsense (even if they allowed it) or CJ wouldn't have much use for a "Acme Duck Hunter Model XYZ" page, an advertiser such as a general gun magazine (print magazine) might. Or a company that sells parts and accessories for guns and hunting.
The average visitor to my site views five pages in one session. That's why I think that having two or three banner ads spread across 1300 or so pages would give the advertiser maximum exposure.
That would also eliminate the need to "fill my own inventory," as both of you put it.
I had a long phone conversation with the advertising manager of a major gun magazine today, and he seemed very interested.
This could work.
Any additional thoughts are very much appreciated.
- Jason
