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Chitika Contextual Mode Ads

     

Freeboi

5:02 am on Nov 14, 2005 (gmt 0)

10+ Year Member



How does a Chitika ad in contextual mode look like? I understand right now the ads are in non-contextual default and you have to email them if you want ads in contextual mode. Does anyone know how it looks like? Or does it look the same--with tabs and everything?

Drastic

4:18 pm on Nov 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is the exact same result.

Contextual mode - chitika tries to target the ad to your page's content.

Non-contextual mode - you must specify keywords for the ads.

The end result is exactly the same except for what products are advertised.

Freeboi

12:16 pm on Nov 15, 2005 (gmt 0)

10+ Year Member



Thanks for the info.

Today is my seventh day in displaying Chitika ads. And I would say, as many others have noticed by now, that the CPC is really much higher than in Adsense. But the thing is, the CTR in Chitika ads is much lower than in Adsense.

I like the non-contextual in Chitika, though, wherein I can specify the ads that really fit the other contents in my web page. Now I just have to work on increasing the CTR.

I just don't know why Adsense ads receives a higher CTR. Do you think it's because of the ad format?

Drastic

3:14 pm on Nov 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Chitika CTR is about targeting the right product, ad size, colors and placement.

newguy1

11:20 pm on Nov 15, 2005 (gmt 0)

10+ Year Member



Once you get the right combo for Chitika CTR can be very pleasing. I had an all time high yesterday at around 15% after much testing.

Hold out and keep changing things up, eventually you will get a site and layout that works.

Jay718

11:46 pm on Nov 15, 2005 (gmt 0)

5+ Year Member



Who here is have success with Chitika.Whats your net daily income? I just started displaying ads today.Just curious to see what you all have to say bout this program

Freeboi

1:33 am on Nov 16, 2005 (gmt 0)

10+ Year Member



It seems Chitika changed something in its ads today. The descriptive title is no longer clickable. Instead, one has to click on the merchant name including the product price.

This will definitely bring down the CTR further. Well, Chitika probably did this to protect its merchants from curious clicks.

I guess we'll know on the next stats update how this change affects our CTR, and consequently, our revenue.

Zygoot

2:03 am on Nov 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Damn you're right. This sucks. First the image and now the title :(

bernis

9:33 am on Nov 16, 2005 (gmt 0)

10+ Year Member



yep, this will put the end to chitika's above average earnings .. i expect epm to go down like 75% .. good news for advertisers, bad news for publishers ... but it had to come if chitika wanted to survive ... it was charging advertisers too much for click though the quality of the clicks was lower than with adsense

edit: read chitika blog. they did it to protect their advertisers. and as they realize it will lower publishers earnings they are issuing 10% bonus. which is no big deal if your earnings drop to 1/4 of the previous

bernis

12:07 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



after the changes they made, i see almost no clicks in my click tracking stats today. this is chitika's suicide. after tomorrow earnings are revealed i see most people removing chitika from their sites

Zygoot

1:48 pm on Nov 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's probably a good thing for the advertisers but I'm afraid many people (including me) will switch huge parts of their ad inventory back to AdSense tomorrow as Chitika may not be worth it anymore.

Freeboi

1:51 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



bernis, can you already see the stats update? Is that for today?

I hope Chitika is just testing this method. They'd need to keep a balance between what would keep both publishers and advertisers happy. They need them both. Google Adsense became immensely successful precisely because they were able to maintain a good balance.

foxtunes

2:01 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



".....This sucks. First the image and now the title :(....."

Yep I think you're right, two negative changes in the space of a week.

This move seems a little too soon, especially after they removed the clickable image option from the ads. Unless they really up the cpc I can see an exodus of publishers leaving the program.....Time will tell.

I really hope Chitika can keep the eminimall program afloat, and find the balance between keeping publishers happy, and advertisers, because the program is very promising, and there seems to be friendly folks at the helm.

bernis

2:08 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



freeboi, no .. income drop is just my estimate ... but i can see in my website stats that there are considerably lower number of clicks. i use addfreestats and they have exit link tracking where you can see how many people exited your site via adsense or chitika or whatever

foxtunes

2:11 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



What kind of traffic are getting Bernis?

Andkon

5:07 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



I haven't been hit *that* bad. Still much better for me than Adsense. I like the 10% bonus, but I'd appreciate daily or automatic audits so I don't have a question mark hanging over me for a month.

Anyways, can anyone tell us how to change *just* the product text's color? Right now, it's still the same color as all the links, since up to yesterday that's what it was. I'm thinking that people get frustrated trying to click on something that looks like a link but isn't.

Zygoot

5:19 pm on Nov 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The stats from yesterday have rolled in.. CTR is about 30% lower than yesterday. :(

digicamhelp

5:53 pm on Nov 16, 2005 (gmt 0)

5+ Year Member



I'm already putting back a lot if adsense ads that I started replacing with Chitka a few days ago. My Adsense earnings are down about 50% though my traffic has really increased this month. My Adsense clicks are down by about 30% too. The last few days Chitka clicks and earnings have been underwhelming compared to the initial days when I started using them.

I'll stick with Chitika as long as they work for me and I'll try to find some winning combination...if I can. I work too hard at this, like the rest of you. Now, back to replacing some Chitika code!

bernis

7:33 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



The stats from yesterday have rolled in.. CTR is about 30% lower than yesterday

30% would still be ok but i think yesterdays earnings are affected only partly ... because changed ads were running only about half a day (my estimate)

my yesterday's ctr is down by 30% too ... assuming new ads were running half a day ... it would be 60% for a full day ...

and assuming we don't know how much they subtract after audit (i fear that in addition to invalid clicks ... which could be clicks from the same IP ... they will also subtract ads from outside USA and Canada) ... that would be ending up with real cash of 20% of what we used to see in our unaudited stats until today

aeiouy

8:47 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



Yesterday was my best chitika day ever by about 100%.

digicamhelp

9:52 pm on Nov 16, 2005 (gmt 0)

5+ Year Member



>> Yesterday was my best chitika day ever by about 100%.

And why do you think it was your best? Several of us have experienced down days since the recent changes.

Drastic

10:12 pm on Nov 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The change went live about 3:30pm est yesterday.

I've been talking with them, and have been arguing this is too much a "drastic" swing.

The compromise they are testing looks better. The text is now "Best Deal at MerchantX" and is currently running on the 300 x 250. (Visible on the Chitika homepage - you may need to hard refresh.)

If this tests ok, expect it to switch the other formats as well.

Freeboi

10:24 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



Bernis, your site tracker seems very interesting. I think I'll try that in my sites. Thanks for the info.

Andkon, are you referring to the (now unclickable) descriptive product title? Mine has automatically changed to black. Only the few clickable links remain in blue. I'm just using the default colors.

My ctr didn't go down as bad as I expected. Though maybe the change wasn't yet reflected completely on yesterday's earnings. Maybe the whole of reality would set in by tomorrow's stats for today. But unexpectedly, a few of my chitika ads' ctr went up, and the cpc of some of the others went up, too. So there seem to be some offsetting going on. So I think Chitika is indeed trying to find a win-win situation between advertisers and publishers. If Chitika succeeds in this, then we, as publishers, would likely succeed, too.

Andkon

10:50 pm on Nov 16, 2005 (gmt 0)

10+ Year Member



Andkon, are you referring to the (now unclickable) descriptive product title? Mine has automatically changed to black. Only the few clickable links remain in blue. I'm just using the default colors.

Yes. Chitika apparently forgot to take away the linked styles of the now unlinked product links. There's no way around it, although I know exactly where I'd have to change the code. Frustrating.

foxtunes

12:02 am on Nov 17, 2005 (gmt 0)

10+ Year Member



".....The compromise they are testing looks better. The text is now "Best Deal at MerchantX" and is currently running on the 300 x 250....."

The linked text at the top does look better, but I'd rather see "product name - price" at the top instead of "Best deal at walmart, merchantx" etc.

Give visitors the price, and if they like it they'll click. "Best deal - Merchantx" is too hazy. You're more likely to get "curiosity clicks" from best deal than listing the actual price - IMO.

Drastic

12:26 am on Nov 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think a price contributes to ad-blindness.

A "best deal" is descriptive, easy to read, and draws the eye better than a price IMO.

Andkon

2:50 am on Nov 17, 2005 (gmt 0)

10+ Year Member



"Best deal at walmart, merchantx"

I personally think that's terrible, even if it's linked. I mean look at the prices (currently on the chitika's frontpage): $89.99, $79.99, $104.99. The "best deal" is the $89.99 yet there's one that's ten bucks cheaper! Wouldn't the customer get suspicious about that?

foxtunes

12:20 pm on Nov 17, 2005 (gmt 0)

10+ Year Member



".....I mean look at the prices (currently on the chitika's frontpage): $89.99, $79.99, $104.99. The "best deal" is the $89.99 yet there's one that's ten bucks cheaper! Wouldn't the customer get suspicious about that?...."

Well spotted. On Chitika's homepage the best deal is displayed as Albee baby, yet underneath there is an offer from Elite Car Seats for 10 bucks less?

digicamhelp

12:33 pm on Nov 17, 2005 (gmt 0)

5+ Year Member



And for several reviews that appear on my site, the conclusion is "good."

Err, aren't most people looking for items that are rated very good, above average, the "best" or excellent? If not, then comsumer magazines are wasting their time rating products.

Andkon

2:51 pm on Nov 17, 2005 (gmt 0)

10+ Year Member



"best deal"

To beat a dead horse, they confuse best deal with featured store.

 

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