What do I charge as an Affiliate Manager?

Have no clue

[spikedo55]

I've been selling a product for a company with a small affiliate program. I'm starting to make some good sales and they indicated that they might want to bring me abard as their Affiliate Manager. Apparently, they are doing a site redesign and want to grow their small affiliate program into something much larger. What I understand the job to be is writing a newsletter and sending it out on a periodic basis. Perhaps I'd even run a contest. I've never done anything liek this before. Are there any affiliate managers out there? Could someone give me an idea of what to charge? Or, offer any advice? Many thanks in advance.

[Shakil]

Some of the best Affiliate Managers in the world are members at Webmasterworld, and I am sure their information will be forthcoming.

One of the points you may want to consider asking for is a % of comissions from all affiliates which you recruit, that alone could be a very lucrative residual income.

Shak

[Shawn Collins]

Spike -

The salary depends partially on where you are located, as well as how much money the company has to spend.

<snip>

As Shak said, you should work in a performance component to your salary.

[edited by: NFFC at 10:50 pm (utc) on Feb. 8, 2003]
[edit reason] As per TOS [/edit]

[Shakil]

Shawn,

NO offence, but did you have to drop your URL in the post.

although relevant, webmasterworld has strict guidelines and they keep everyone including members quite happy if self promotion urls are not used.

Shak

[spikedo55]

Shakil,

What's a reasonable % to ask for for the affiliates I recruit? WI will also be servicing the existing affiliates. Do I ask for a % of them as well?

Spike

[Shawn Collins]

Shak - Sorry - I was referencing a relevant, free page. I'll paste the full content here if that works for everybody - just trying to preserve bandwidth.

Spike - There's no global "reasonable %" - it depends on the industry and the margins.

In my case, the performance piece of my salary is based on hitting projections that I propose, and management accepts. These projections are for the total output of the program, which is expected to grow at certain increments from month to month.

[spikedo55]

Any other affiliate managers care to weigh in? I could any and all input. Thanks.

[eljefe3]

You should be able to get a base salary plus a percentage of all new sales that you can show you brought in. What these numbers are is up to you in your negotiations.

[cheater copperpot]

what % do you pay the affiliate for the sale?

[spikedo55]

10 percent

[cheater copperpot]

Well I am no expert on the subject but I am interested in approaching a company and doing this same type of thing. I was thinking of asking 15-20% of the commission % paid to the affiliate. So in your case that would be 1.5-2% of all sales through the program. This would be fair IMHO. Anyone else?

[Catalyst]

Hi spikedo55,

Successful affiliate managers are in demand and hard to find these days. I know companies that have been trying to fill postions for 2 months with no luck. So use that for leverage and to sell yourself. Most companies I have seen are offering $55 - 65K, but that's for someone with lots of experience. Due to the demand and shortage, many good affiliate managers are making over $100K with bonuses.

Since you are new to this(it sounds like)you might try using these numbers and then offering to work for a MUCH lower salary with more weight toward the performance side. Depending on what you need to make ends meet, price yourself low enough to be sure it will sound very attractive to them. Then your can either do such a good job that you make a good upside from bonus/commission. OR you then use your new found experience to get a higher paying AM position later.

Keep in mind though that running a successful program entails much more that just writing a monthly newsletter and answering emails. They will want you to build and grow the program and show some strong revenue results in order to justify your salary.

Best of Luck
Linda

[edited by: eljefe3 at 4:25 am (utc) on May 20, 2003]
[edit reason] no self promotion please [/edit]