What is Oingo?

[Marcia]

I'm starting to see a small but increasing trickle of traffic from oingo, all prefixed by third-level domains that return 404's.

They call it "meaning-based search" and it sounds very impressive:

Oingo.com is powered by Applied Semantics' CIRCA Technology which is based on an extensive ontology of millions of words, meanings, and their conceptual relationships to other meanings in a semantic network that is constantly changing to reflect the currency of everyday language. Once a query is submitted, our interpretive algorithm parses it and the output is filtered to derive the optimal result.

I can't find anything on their site about where their results are coming from aside from ODP, but the site isn't listed with ODP. Any clues?

[minnapple]

Old thorn in my side.

I have had one sale from their referal and that does not even come close to paying for all their click throughs.

Under-performing overture partner considering my sales to cost records.

Previous discussion can be found here
[webmasterworld.com...]

[adamxcl]

I've complained on this Oingo one and suggest you may do the same. I don't know if it will ever help but it can't hurt. The more complaints the better. I only see them on terms between 0.17 and 0.25. Change the bids out of this range and then I don't get the clicks anymore. Back to the amount and the clicks come back. I think it's unjustified traffic, targeting a set range of terms that are neither expensive nor cheap.

[Marcia]

I can't seem to even figure out what they're using or where they're getting it. The only thing that's visible is the ODP thing, and that doesn't tells me anything.

I didn't figure it was out of Overture, because I'm in Overture (not bids, Ink) with a little bit of direct traffic coming in, but those pages are not in Oingo to be found under anything and that's what's being hit on. I can't complain because all I have are a couple of paid Ink pages involved.

No biggie because It's so neglible, but would be interesting to know. I'll check out the other thread. Thanks.

[gypsychild]

I think you are 100% right to be concerned.

If you are looking for more information, you may find these posts interesting:

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