WiseNut categories

How they do it?

[starec]

Any theories on
1. What criteria are used define the search-related categories
2. What criteria are used to allocate pages to each category?

I like the idea but it needs some finetuning...

[Brett_Tabke]

It's built 100% on-the-fly out of keyword lists. Not controllable by the webmaster.

[WebSpinner]

But it seems to be PPC..kinda..
From partnering page:
"Sponsoring a keyword will give your organization a prominent position on the results page for that search. If you are a computer software sponsor, for example, any query relating to that topic will return a search results page that will include a link to your Web site. The search results and the ranking of results are not influenced by sponsorships."

Is this not confusing?

Spinner

[Marcia]

>search results and the ranking of results are not influenced by sponsorships

I'm taking that to mean that if in the normal order things a page would rank at #25 or #65 - it'll stay right there, according to its relevance.

How I'm interpreting "prominent listing" is that while a page's ranking may be #25 or #65 in the normal index, it'll be given a prominent spot on the results page - which I'd assume would be identified as being different from the regular search results and somehow separated.

It would be contradictory otherwise. And imho, this would be a very ethical approach, much the same way that AdWords is.

[Brett_Tabke]

It's targetted banner advertising sold on the keyword level.