What's the story with Ah-ha?

[backus]

What's it about? Success rate, failure rate? Just wanted to know 'cause WPGold has put it in its SE list.

[Mike_Mackin]

the ah-ha demographic is "family" type traffic

ADDED
It looks like eBAY has a default KW buy in at 1 cent for branding.

(edited by: Mike_Mackin at 12:42 pm (gmt) on Aug. 22, 2001

[backus]

right thanks.

[Brad]

Fast provides the backfill results. I noticed yesterday that Dogpile is using Ah-ha as one of it's engines.