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Forum Moderators: bakedjake
Example search here. [search.dogpile.com]
This move means that 1) ink lost another partner :) and 2) goto, findwhat, and other ppc deals now have an even bigger outlet. While I'm not sure canada.com has an incredible number of users per month, this deal is surely large for the PPC's. And will probably add to the revenue stream for canada.com in a nice fashion, as banners don't cut it anymore.
First reported in this thread. [webmasterworld.com]
These searchengines produce such a small amount of traffic that it is almost not worth your time.
No PPC, repeat 3 times.:)
However we bid on quite specific phrases for small amounts of money at GoTo. and make sure that the description would deiscourage anybody just clicking on for a gawk. We are only really interested in the top 1 to 3 positions, as these are the ones that appear on AV etc. but becuase the terms are say 3 specific terms, the price remains cheap (at least intil October when the min 5c bid comes in on GoTo) we find it helps in hits. We also get good branding as at least people see our name even if they dont click.
Anyway thats our strategy. Evidence, though hard evidence is impossible, seems to suggest its a successful second tier strategy.
Bidding on popular keywords and phrases is expensive. If you target very specific phrases using "GoTo", your minimum deposit should last for at least a year.
When the pure Ink based engines change databases, you are not going to notice any significant increase in traffic.