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not sure what drives people to need to move from 100 million dollar salaries to billion dollar salaries.
as far as from millions to billions goes, the rich get richer and that is just a fact of life nowadays. if i was in their shoes i'd have done exactly the same.
Let me illustrate this with a rather crude example:
If one has been paid a large deposit on some work then one is faced with an ethical (or perhaps a moral) question. Whether one should just pocket the money and not do the work, or whether one should do the work. If there are lots more prospective clients, this client lives thousands of miles away, and one is not too keen on the work anyway - it's perhaps not certain that one will decide to keep the other end of the bargain. One's own ethics here may be disposable, or at best bought at a price.
If one seeks to employ a person and the arrangement involves paying a deposit up-front, one demands a high standard of ethical decision making by that person. Even a small chance that the person would disappear with the deposit is totally unacceptable.
Is hand editing of politically sensitive issues ethical or non-ethical? What about using personal data without permission as long as it's to improve results for the user?
Based on my personal view of what's ethical I'd go with MSN... less invasive/intrusive* than Google, less obfuscation* of commercial results than Yahoo. But then there must be lots of smaller SEs that are a lot more "ethical".
*Want to flame me? Do it by sticky please
Without search engines most of the visitors you get wouldn't be able to find you all..
Do you want us to drive all visitors directly to one website, possibly the one that pays us the most?
Heck that isn't such a bad idea? Bugger let's re route all searches to the one website.. Click it's done..
Without that fairness your basically saying to the webmasters/publishers you will do whatever you want (And make money from it) without respecting them.
Ethics though in this discussion is also geared toward protecting privacy, standing up for fredom of speech and not censoring your indexes.
Glad to know that whatever ethics some people have would be thrown out the window for money.
The LOVE of money is the root of all kinds of evil. No wonder why this world is going to the pits.