Has anyone seen BizRate's Sept. rates? Some big jumps in their prices. Some electronics are 1.00 per click up from .30 per click. Gifts were .10 and now they are now .40. Are they shooting themselves in the foot with these new rates?
CompWorld
shorebreak
5:43 am on Aug 31, 2004 (gmt 0)
Interesting news, Compworld. Sounds like they are passing on keyword inflation from G & O to u & me.
Compworld
8:29 am on Sep 4, 2004 (gmt 0)
Yeah it seems so. The only problem with this is that their ROI is getting worse and worse. More click-throughs, but fewer conversions. I think this move was just like ah-ha.com's move from .01 to .03; completely out of greed and without merit. They should have worked on retention before increasing the bids so outrageously. Plus, their fraud program is not the greatest in the world. It's an interesting way on their promotion tactics. I would how many merchants will continue to use this service when their bids jumped from .10 to .40?
