Associated Press is looking at a killer news search engine

Google wouldprobably give them the news search if they asked...

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News on the web is a money losing operation. But it's all Associated Press has. So, they announced this week that they are "taking steps on behalf of its members ... to explore the development of a tool that would more thoroughly search online news content, past and present."

Their goal is to "offer a search engine with more participating news organizations and more content than is currently available today."

The news cooperative's board hopes the new enhanced search tool and technical standards also will provide the AP's member news organizations with greater protection from unlicensed use of their material online.

In addition, the AP is developing tools that would help its members capture more online traffic and track usage of their content, Curley said.

It ain't gonna work, alas. UNLESS they charge for it with something like Peppercoin AND block or co-opt Google News.

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The timing of this announcement from AP is interesting considering that MSNBC announced its newsbot this week:

The MSNBC Newsbot (beta), powered by MSN Search Technology, is an experimental, automated news service. Newsbot gathers news from over 4,800 sources on the Internet to speed your discovery of the information you care about most. Enter a topic, interest, or news story you want to learn more about and MSNBC Newsbot will bring you up-to-the-minute coverage from around the Internet

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