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Switchboard changes layout

"looks like more like Google"

5:49 pm on Feb 5, 2004 (gmt 0)

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joined:Dec 3, 2002
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Internet yellow pages site Switchboard.com debuted new search technology that helps users narrow their searches for local information and overhauled its site to look more like Google.

Does this sound like anyone?

"We pride ourselves in trying to make the most useful search for people that we can," said Dean Palmerow, Switchboard.com's chief executive. "What we've spent a lot of time on is analyzing the quickest way to get to a good, solid result when searching for a local business."
12:23 pm on Feb 6, 2004 (gmt 0)

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joined:Jan 31, 2003
votes: 0

First off it looks nothing like google, then checked on wayback and its not that different to how it was before.

Publicity for publicity's sake?