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Linking to bad neighborhoods is beyond control.

index changes all the time



2:00 pm on Nov 19, 2002 (gmt 0)

10+ Year Member

How in the world are we to ensure that we dont link to bad neighborhoods?

I have an aggressive linking campaign becasue I compete in a extremely competitive industry. Its do or die!

I only link to relative sites unlike most of my competitors. Before I link I check out the site to ensure that they dont do anything that may offend google and a possible penalty.

Am I supposed to go back after each update and look things over again? This would be a HUGE time waster.

My point is that there is no way to control what my link partners do and who they link to. I can only make a judgement at a time that I swap links, after that I have no way of telling, other than doing monthly checks.

One thing I know for sure is that most of my competitors use very spammy techniques and another thing for sure is that I share many links on link partners pages with these spammy competitors. Thats beyond my control unfortunately. I get a link, next day my competitor looks at my links page and POW - I have done the work for him and all he has to do is approach my linking partner to get his link.

This linking nonsense and PR nervousness is leaving little time to concentrate on what really matters - PRODUCT AND CONTENT!

At the end of the day - we all link to each other somewhere along the line - so does this mean that EVERYONE will soon have penalties imposed?


3:36 pm on Nov 19, 2002 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

In my personal opinion links should not be a factor to the search engines!

The web started off by linking to each other and along comes a Google or some other search engine, (I like Google, but this is a problem area!), who starts penalizing sites for what, or who, or non related, links which scares too many webmasters out of even going after links.

My area is astrology but why should a search engine want to penalyze me, (I am NOT under penalty), for say, linking to a site dealing in widget softwares?

After all, my surfers are over 80% women and who says women are not surfing the widgets site or a hairdressers storefront and sees a link to me and thinks, "I'll just check this out while I'm on line". Why should we be worried if the site we link to is a greyed out bar or a PR0? Or, heavens forbid, an automated, generated, links page?

It really smacks of control which breaks down a democratic system very quickly with much loss of freedoms. The old boot on the neck scenario.

I'm not saying the engines owe us anything as it is their own search engines, but the facts speak for themselves, either do it their way or get off the net. Don't even think about getting enough links around the web to survive without the search engines, can't be done....what a shame.



3:43 pm on Nov 19, 2002 (gmt 0)

nervous_seo, you have explained a situation I see often these days, affecting especially as you suggest, the highly competitive industries. Such is the nature of the beast. The way I see it when developing a linking campaign it works better if we develop a complete campaign from research through maintenance.

Donít feel too bad nervous_seo, everyone whether they realize it or not, if they are working any linking campaign then they need to be checking to be sure their own house is clean. That may mean hiring on help or finding a company that performs this type of maintenance.

It seems weíre really talking about maintenance of linking campaigns here and I know Iíd appreciate it if folks shared their maintenance techniques. For me it comes down to checking each link each month right after Google settles down and even before the next update. Just this month for example I found in one clientís directory several sites this round that went gray bar. These are not new sites and why they went gray I havenít tracked yet. I also found 2 PR0 sites. This is after one update. If you are going to maintain a large campaign of aggressive linking then including the maintenance is not an extra but a requirement if you want that campaign to have a chance of success.


3:51 pm on Nov 19, 2002 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Nervous, if linking to a PR0 killed your own site the whole web would be PR0 by now as the affliction spread like a virus.

I don't think you have to be totally paranoid - if the vast majority of your links are OK, you will probably be fine. I'd suggest doing an automated integrity check on your links monthly to root out dead ones, and actually browsing some portion of your links each month to look for penalties and/or major content changes. Over the course of a few months, you should be able to cull out most of the bad ones. Then, of course, you must start over... :)


4:53 pm on Nov 19, 2002 (gmt 0)

10+ Year Member

Thats my point excatly!

Its a waste of time and resources.

Content and product improvement is what we should all be conecentrating on. Maintaining hundreds of links should not be my full time job and I am afraid thats what it has become.

Before all this paranoia I was adding 300+ pages per month now all I do is add and check links.

If I dont my competition will eat me alive.

What gives?


5:11 pm on Nov 19, 2002 (gmt 0)

Then itís time nervous_seo to start working on a new campaign that you can maintain and thatís very dependent on what industry you are in. A bit of research may lead to other ideas for your linking strategy that isnít as intensive. If I were you I would come up with another plan and get back to producing content.


5:25 pm on Nov 19, 2002 (gmt 0)

10+ Year Member

I dream of new strategies everyday :)

Just cant seem to come up with anything that doesnt require a huge effort.

I guess complianing doesnt help so
"hi ho hi ho its off to link I go"

Thanks for the advice.


5:36 pm on Nov 19, 2002 (gmt 0)

Well nervous_seo, let me think on it a bit and see if I can come up with anything helpful. You are voicing your concerns so I know there are dozens more in the same position who aren't speaking up.

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