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HAS ANYONE worked with this software, know the name, or can give me feedback?
I've used a few Gateway pages in the last 6 years and they have worked great for me. I'm not talking about link farms or a "member" based GW page. Just a simple html page that resides on my server that points to other domains linking to mine. Simple, but extremely effective for us.
Now, I don't understand how can this approach be "extremely effective". There have been a few (inconclusive) discussions on this topic a few months ago here.
I personally prefer to minize the number of reciprocal links because reciprocal links are usually achieved by link trading and are not genuine "votes" in the original PR sense. Your approach would make every link to your site reciprocal. Be careful.
Yes, in more than one regard. Anything that involves automatic queries to search engines is dangerous. Anything that might look remotely like link farming is dangerous too.